One of ATTN’s greatest wins since implementing Triple Whale has been with Bones Coffee Company - a DTC coffee brand. During Q2 of 2022, the Bones team came to ATTN with the goal of scaling their performance marketing efforts. To do so, ATTN built a campaign growth strategy informed by Triple Whale reported attribution data. Check out some of their strategies below. 

• Integrating Post-Purchase Surveys to Further Enrich Triple Pixel Data: ATTN began reviewing the results of performance tests by cross-checking Pixel results with post-purchase survey responses. “For growth and the quality of engagement at every single level, combining attribution data with the validation from customer surveys is crucial. The customer voice tells us which channels are working and which aren't,” Justin says. The supplementary data from post-purchase surveys was key for demonstrating the success of their performance marketing efforts, giving the Bones Coffee team the confidence to permit ATTN to scale aggressively and quickly. Within just 45 days, ATTN was able to increase Bones's daily YouTube ad spend to over $8,000 per day - a stark contrast from the prior <$800 per day.

• Auditing Google PMax and Meta’s Advantage+ Campaigns: While Google’s Performance Max and Facebook’s Advantage Plus are powerful tools, Justin's analysis using Triple Pixel data has found that they often recirculate audiences - driving 70% of traffic to brand search or past customers, rather than finding new customers for acquisition. With Triple Pixel, the ATTN team is able to look at unique ad placements and optimize distribution. In the past, underperforming campaigns would simply be paused. Now, the ATTN team can look into each campaign to identify issues, make changes, and review if implemented changes better serve strategic goals.