After the iOS 14.5 update, ATTN's on-platform advertising data became unreliable.This affected their ability to analyze the data, make smart bets, and ultimately obscured their true understanding of their clients' performance. The team tried using a variety of different tools to find a solution, but none of them restored their confidence in the data. Even their strongest performance marketers were at a loss, battling duplicated conversions, poor channel attribution, and numbers that just didn’t add up.
It wasn’t the team’s fault - they were lacking the data clarity necessary to make informed decisions. As performance dipped, client frustration and confusion quickly escalated.