With the Total Impact Model, adQuadrant could confidently link click-data with post-purchase surveys, and it teased the true story out of the platform data. An example they provided detailed how the on-platform data showed zero attribution for YouTube ads, yet Total Impact’s post-purchase survey indicated that YouTube was a huge push for brand recognition and driving customers to make a purchase. A more cohesive picture for where customers were viewing and remembering ads helped to inform adQuadrant's investments in YouTube, Meta, and TikTok ads. Additionally, they could save money by ceasing spend on platforms that weren’t actually generating revenue using actual attribution data to inform that decision.
"I could have all my clients on it, I definitely would.”
Daniel Shepherd, Strategy Lead Paid Social
Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we need. Without it, you're almost driving blind.