adQuadrant Uses the Total Impact Model to Make Better Marketing Decisions to Drive Revenue +45%
adQuadrant is a DTC agency and Growth Partner that helps eCommerce brands build and execute strategies to achieve rapid, scalable growth through new customer acquisition, retention, and integrated media + creative strategies. They blend their unique approaches to creative development and testing with advanced measurement and attribution to guide Ecommerce brands through cycles of growth while maintaining sight on contribution margin.
Challenge
After the iOS 14.5 update, on-platform data became unreliable for adQuadrant's clients, making it more and more difficult to understand where customers were actually coming from. Without a clear view of the customer journey, their clients couldn’t invest in marketing efforts with the confidence they’d had in the past, which made it difficult to scale the revenue of these challenger businesses. Additionally, platform data would often steer them in the wrong direction and suggest doubling-down on ads that weren’t actually driving any traffic. They needed an attribution model that gave them a view that could blend the journey on a click-basis with where customers said they saw the content that drove them to purchase.
Solution
With the Total Impact Model, adQuadrant could confidently link click-data with post-purchase surveys, and it teased the true story out of the platform data. An example they provided detailed how the on-platform data showed zero attribution for YouTube ads, yet Total Impact’s post-purchase survey indicated that YouTube was a huge push for brand recognition and driving customers to make a purchase. A more cohesive picture for where customers were viewing and remembering ads helped to inform adQuadrant's investments in YouTube, Meta, and TikTok ads. Additionally, they could save money by ceasing spend on platforms that weren’t actually generating revenue using actual attribution data to inform that decision.
"I could have all my clients on it, I definitely would.”
Daniel Shepherd, Strategy Lead Paid Social
Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we need. Without it, you're almost driving blind.
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