Triple Whale Free: The Best Free Comprehensive Data Platform With a Mobile App, Post-Purchase Survey, and More

As a founder, you’re always juggling tons of data, even if it’s day one. 

Whether you’re tracking your very first sale, calculating return on ad spend, or trying to understand where your customers are coming from – there is a need to organize all of that data in one place. 

But we understand that a premium product, like the Triple Whale paid plans, might not be in the cards for all businesses at their current growth stage. 

That’s why we created Triple Whale Free, the best free comprehensive data platform for business leaders.

It was important to us to offer a freemium product that can provide a single source of truth for brands at any stage of development, so they can scale and diversify their ad spend and keep a pulse on their marketing efforts. It’s also a great way to try a Triple Whale free plan before committing to the full experience! 

Why Triple Whale Free really is the best free data and attribution platform out there

Here is a list of Triple Whale Free features:

• Real-time marketing analytics: ROAS, CPA, AOV, and more
• Basic attribution data with first-click and last-click models
• A mobile app to access data anywhere, any time
• Web analytics without the need for GA4
• Holistic view of all marketing channels with centralized metrics
• Post-Purchase Survey to collect data straight from your customers
• Benchmarks data to compare your metrics to your peers
• Integrations with your favorite tools

Robust features in one free data platform

Triple Whale Free is the best free data platform to view all your real-time business metrics in one place, with the added Triple Whale special sauce. If you’ve used Triple Whale before, this dashboard will look very familiar. But it’s not just a dashboard. It includes plenty of useful features we’ll describe here!

Attribution models: First Click and Last Click

The best way to scale your marketing efforts is to understand which ads are driving revenue, which is possible with Triple Whale’s attribution models. The Free features both First Click and Last Click attribution models to understand what’s working for your marketing budget.

• First Click attribution. This model attributes all of the credit for the conversion to the initial touchpoint. Best to use when you’re identifying which channels or ads are generating customer interest and awareness. 
• Last Click attribution. This model gives all of the credit to the final touchpoint before a conversion. Best to use when you’d like to learn which channels or ads are converting prospects into customers. 

For both of these models in Triple Whale Free, source-level attribution is limited to a Lifetime window only. Need more specific time windows, like 1 Day, 7 Days, 14 Days, or 28 Days? Book a demo to see the full functionality of Triple Whale.

Mobile app and push notifications

What’s the use of real-time data if you can’t check it in real-time no matter where you are? Download Triple Whale on your phone, configure your notifications, and even set-up a widget to keep an eye on your metrics quickly and easily. 

Web analytics

Looking for a GA4 alternative? No problem. Access Triple Whale’s web analytics for free through the Free plan. Simply install the Pixel to start gathering data. 

The best part: If you ever decide that you need more data to get your brand to profitability, you’ve already done the work (installed the Pixel) to have it ready to go.

Post-Purchase Survey 

Start gathering zero-party data directly from customers with a Post-Purchase Survey. Triple Whale Free features a pared-down version of our paid product, and allows you to create a one question survey. These can easily be installed to be featured on your site’s order completion pages.

Integrations

To make this free product as powerful as possible, connect all your platforms to aggregate your data in one place. Free users will be able to view metrics from integrated platforms:

• Google Ads
• Meta Ads
• Microsoft Ads
• Twitter Ads
• TikTok Ads
• Snapchat
• Pinterest 
• Slack
• Okendo
• ShipBob
• ShipStation
• Klaviyo
• Amazon Marketplace
• Okendo
• Yotpo

Each platform added contributes to the blended metrics provided by Triple Whale in the pinned section of your dashboard. 

Benchmarks

Ever wonder what your industry competitors’ performance metrics look like? Yeah, us too. 

Now you can measure up to your competitors directly through the Triple Whale Free. Right-size the data for your brand by filtering by industry, spend, and AOV. 

If you know Triple Whale, you know this is only the beginning of a beautiful, robust, and free comprehensive platform. So, what are you waiting for?

Try Triple Whale Free today to see what over 30,000 brands trust as their source of truth for business data.