The busiest shopping weekend of the year has come and gone. Triple Whale tracked $2.9 billion in revenue to bring you the full story of BFCM 2025.
Download the full report
Brands using Triple Whale generated
$2.9 billion in revenue over four days during the BFCM weekend.
(November 28 – December 1, 2025).
Triple Whale brands were able to track their ad performance in real time during the most volatile weekend in ecommerce. In this report, we detail exactly how brands' data-backed decisions played out.
Total conversion value at 5 AM EST on Black Friday
Brands asked Moby lots of questions over the week...24,631, to be exact.
The largest share of total revenue for BFCM 2025 belonged to the Apparel industry, with 36% of all the revenue Triple Whale tracked.
The data included in this report comprises over 50,000 active accounts from Triple Whale brands across the following ad platforms:
Ad channels were only included if they had a valid currency conversion to USD, had more than $100 in daily ad spend, and ROAS was less than 50.
Download the report to view our full methodologyWe encourage you to explore Triple Whale’s BFCM 2025 Retrospective Report, and to share, reference, and publish the findings with attribution to “Triple Whale” and a link to this page. For more information, specific data requests, or media assets, or to reach the report’s authors, please contact us at marketing@triplewhale.com.
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