Michael Lorenzos
About
📈 David Ogilvy was a Performance Marketer
“Confessions of An Advertising Man” is surprisingly relevant to today’s client-agency relationships and attitudes inside advertising as a whole. The thing that's really surprising though, was Ogilvy’s performance marketing mindset. Sounds crazy? Read on.

All of Michael Lorenzos's Articles
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🙊 5 DTC Performance Marketing Truths That Sound Like Blasphemies
Today’s essay breakdowns 5 core truths to performance marketing in a fun and delight way.
Michael Lorenzos
June 6, 2023
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📈 David Ogilvy was a Performance Marketer
“Confessions of An Advertising Man” is surprisingly relevant to today’s client-agency relationships and attitudes inside advertising as a whole. The thing that's really surprising though, was Ogilvy’s performance marketing mindset. Sounds crazy? Read on.
Michael Lorenzos
June 6, 2023
•