The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts. | Mar 21, 2025

| Feb 20, 2026

Last-click attribution assigns credit to the final touchpoint before a sale. Learn its pros, cons, relevance, and better attribution alternatives. | Jan 05, 2026

As a marketer, you can sometimes feel like you're running a bunch of ads without actually knowing which ones are working. Attribution in marketing is vital to ads management and driving sales to the bottom line. Read on to find out more about how to unveil the mysteries of attribution with Triple Whale! | Mar 21, 2025