The biggest sales event of the year is just around the corner, and brands need to leverage historical data and strategic tools to make this BFCM the best one yet. Analyzing your brand’s BFCM performance from last year is essential for many reasons, most notably that you can identify what worked, and replicate or improve upon those strategies that worked. Better yet, you can specifically identify the mistakes you made so that you don’t repeat them.
Ready to dive in?
Ready to dive in?
Whether you had a great BFCM last year, or didn’t perform as well as you would have hoped, that performance becomes a benchmark for this year. Setting goals based on last year’s performance is a realistic way to track progress and measure success. Making continuous improvements is key to successful marketing performance. By analyzing what aspects of last year’s campaigns can be optimized, you can make data-driven decisions to enhance performance this year.
This eBook will outline actionable advice from eleven different Triple Whale partners for how to glean lessons from your brand’s historical performance and apply them directly to this year’s marketing efforts.
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