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7 Trends DTC Brands Should Focus On This Year, Backed By Data

2023 was a year where we learned a lot and tried new things, and 2024 will certainly be no different! As we look forward to the year ahead, we’re cognizant of the strain of inflation and how marketers and brand owners need to approach driving DTC sales in a way that makes sense for the current economic climate. It’s imperative that marketers and DTC brand owners alike take a comprehensive look back at what worked in 2023 to use a data-based approach to understanding marketing trends.

To stay ahead of the game, we’ve compiled the 7 trends DTC brands should focus on in 2024. It’s no secret that we love data, and so do the trusted partners who’ve contributed to this resource.

To stay ahead of the game, we’ve compiled the 7 trends DTC brands should focus on in 2024. It’s no secret that we love data, and so do the trusted partners who’ve contributed to this resource.

In the pages that follow, you’ll find advice around:

Creating a stronger customer experience by using AI for efficiency in marketing tasks
How to sell on more channels and in more places to expand your reach as a brand
Why TikTok will play a bigger role for DTC brands
The use of dynamic experiences to obtain higher engagement rates and conversions in 2024.

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