Most brands don't know their creative is hurting them until it's too late. Get your free creative diversity score and find out exactly why your Meta ads are falling short, before your next dollar goes to waste.
Your overall creative diversity score
Breakdown across 6 key dimensions
Actionable recommendations by score tier
Full view of every ad analyzed
Are your Meta creatives optimized for growth?
Most brands running Meta ads are unknowingly over-indexing on one or two creative types. This audit gives you an instant, objective view of where you stand across the six dimensions that actually drive Meta performance.
Overall diversity score — ranked across three performance tiers
Creative diversity is one of Meta's biggest performance levers right now.
The audit shows you your gaps. Our Creative Audit Guide for Ecommerce Brands takes it further. Once you know your score, use it to rethink the strategy behind your creative. Learn the difference between structural and cosmetic variation, understand performance thresholds by account size, and get frameworks for fixing your lowest-scoring dimensions at scale.
We pull a sample of your active Meta ads, visually analyze them, and tag each one across 6 dimensions: themes, formats, copy angles, creators, hook styles, and personas. For each dimension, we look at how many distinct variations show up — variety, not volume — and score it out of 10. The composite is the average of those six.
The analysis + tagging engine is the same one that powers Moby 2, used by some of the fastest-growing ecommerce brands to guide their creative strategy.
Why should I trust Triple Whale's scoring?
Triple Whale works with 60,000+ ecommerce brands and has analyzed over $1B in ad spend. The Creative Diversity Score is built on the same AI engine that powers Moby — our creative intelligence product used by some of the fastest-growing DTC brands in the world.
Do I need a Triple Whale account?
No. This tool is completely free and open to anyone running Meta ads — whether you're a Triple Whale customer or not. Just enter your website URL and you're in.
How do you access my ads?
We pull from Meta's public Ad Library using your website URL. No ad account login, no API access, no permissions required from you.
What does "creative diversity" actually mean?
Creative diversity refers to the variety in your ad creative — across format, length, visual style, hook type, and more. Meta's algorithm performs better when accounts serve a range of creative types rather than repeating the same formats.
What if my score is low?
That's exactly why you ran the audit. You'll get specific, tier-based recommendations on what to improve — and Moby can help you act on them at scale.
Is this really free?
Yes. The full report — score, breakdown, and recommendations — is completely free. No credit card, no trial, no catch.
Can I run an audit on a competitor?
Yes — since we pull from Meta's public Ad Library, you can enter any brand's website URL to see how their creative diversity stacks up.
Now watch Moby optimize your creative.
Moby automatically analyzes your creative, identifies diversity gaps, and generates new ad variations in real time. Book a demo to see Moby in action.
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