Shopanova applied Triple Whale’s features in several strategic ways to optimize their clients' ad spend, streamline reporting processes, and improve forecast accuracy.

Consolidating Metrics for Alignment

Shopanova utilized Triple Whale to consolidate key metrics, ensuring that every team member and client was oriented towards the same goals. By unifying metrics such as new customer ROAS and sales velocity, the agency avoided the pitfalls of misaligned goals and disparate data interpretations.‍

"Everyone’s looking at the same numbers, which prevents situations where each team member focuses on different, potentially misleading metrics." – Jack Kavanagh, Director of Strategy, Shopanova

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Accurate Forecasting with Moby

Revenue forecasting with Moby in Triple Whale was a game-changer for Shopanova's clients. In one instance, Moby’s 6-month revenue forecast was within 2% of the actual outcome, far surpassing the precision of the client’s finance team. This accuracy enabled smarter inventory planning and strategic decision-making.‍

"We just said, hey, forecast my revenue for six months into Moby, and it ended up being 98% accurate vs actuals." – Jack Kavanagh, Director of Strategy, Shopanova

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Surfacing Key Insights for Optimization

Triple Whale’s ability to surface critical insights allowed Shopanova to make data-driven decisions and quickly course-correct when needed. The quick setup process further allowed the agency to focus on strategic use of data rather than just implementation.‍

"The quick setup process lets us focus more on making good decisions, and less on the complexity of data management. Setting up dashboards can be a very expensive, and sometimes never ending task! While our competitors are building dashboards, we’re using them" – Jack Kavanagh, Director of Strategy, Shopanova

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Results

The adoption of Triple Whale’s tools had a profound impact on Shopanova’s operations. The agency saw a significant improvement in their ability to align client goals, leading to more consistent long-term growth rather than sporadic short-term wins. The streamlined onboarding process reduced setup time and ensured all stakeholders were aligned on key performance metrics from the start. This not only improved efficiency but also fostered stronger client relationships by providing transparent, data-backed insights.

• Shopanova stopped having conversations about cost per click, cost per acquisition and ROAS and started focusing on the efficiency metrics that matter, which enabled them to help create better top and bottom line outcomes. This led to an average 140% increase in contribution profit dollars.

• Improved Forecast Accuracy: Shopanova achieved a 6 month forecast accuracy within 2% of actual revenue using Moby. This let their biggest brands plan for  growth with confidence.

• Reduced client churn rate: Shopanova reduced operational complexity at the agency. They spent less time talking about cost per click and more time making good decisions. Downstream of improvements in client performance, Shopnaova were able to achieve an annual churn rate just below 4%.

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Interested in achieving similar results for your agency? Meet with our team to learn how our comprehensive data analytics platform can help you optimize performance, improve client alignment, and drive sustainable growth.