Moby Agents help LSKD prevent over $100K in fraud and lift ROAS by 40%
Born from a legacy of motocross, BMX, and water sports in Logan, Australia, LSKD has evolved into a premium functional fitness and training apparel brand with a mission to inspire their community to be 1% better every day. Founded by Jason Daniel with a background in motocross and passion for performance-driven apparel, LSKD has grown from its Australian headquarters into a globally recognized brand known for its community-driven culture and product innovation.
Since launching their U.S. expansion in 2021, LSKD has grown rapidly through a unique go-to-market approach—initially having team members drive vans to gyms across California to build face-to-face community connections. Today, with over 500 employees and 23 stores across Australia, New Zealand, and the U.S., LSKD maintains its core values while expanding the brand globally.
Challenge
Prior to implementing Triple Whale in June 2024, LSKD struggled with the classic attribution problem that many fast-growing brands face.
"We were constantly trying to find our new source of truth. You look at Facebook and Google and TikTok and you add up all the conversion values together and it's suddenly 50% more than what you did that day or that week on Shopify." - Locke Fitzpatrick, Digital Marketing Manager at LSKD
This attribution challenge created two major problems: misaligned internal communication between marketing and other teams, and poor budget allocation decisions based on inflated platform ROAS numbers.
While Triple Whale solved LSKD's initial attribution challenges, the increasing prominence of AI in early 2025 presented new opportunities and complexities. As AI tools flooded the market, LSKD faced the challenge of identifying which solutions would deliver genuine business value. And worse, worried about their competitors discovering them first.
"The key for brands that will succeed in an AI world is being in a good position when the technology hits the tipping point. I wanted LSKD to be in the best position when that time comes and AI works, otherwise we're jumping on the boat later and trying to learn something that somebody else already knows 10x better than us." - Locke Fitzpatrick, Digital Marketing Manager at LSKD
Solution
When Moby Agents became available in February 2025, LSKD saw an opportunity to leverage AI in a way that would deliver lasting value across their entire business, rather than temporary or narrow insights like they found with generic tools.
The decision to adopt Moby Agents was strategic—Locke wanted LSKD positioned to maximize AI's potential as the technology matured.
"I knew that if Triple Whale got this right, it would be super valuable to LSKD because Triple Whale is in a very unique position where it is this nexus of a lot of our data.
It has our Shopify data, our marketing data, where we're spending money, who's coming through and converting—it's all real-time and exists already for the AI to work with.” - Locke Fitzpatrick, Digital Marketing Manager at LSKD
Unlike generic AI tools that require constant manual data uploads, Triple Whale's Moby Agents could continuously learn and evolve with LSKD's business, providing ongoing intelligence that grows more valuable over time.
This gave LSKD a significant competitive advantage: AI that understands their complete business context in real time, rather than isolated data points and conversations.
We've been able to cut back on how many ads we need to build every day and become more critical about analyzing performance. Triple Whale and Moby Agents have made us more strategic about where—and how—we focus our efforts.
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