Chai Guys See 20% Improvement in Year Over Year MER with Triple Whale
Led by co-founders Gabriel and Abhilash, Chai Guys is a London-based brand that specializes in making top-tier chai using the highest-quality, responsibly-sourced ingredients. Chai Guys seeks to bring authentic, delicious, and soul-warming chai to homes around the world! The brand has multiple retail storefronts in the UK in addition to selling their chai tins and refills worldwide.
Challenge
Prior to implementing Triple Whale, the Chai Guys brand was looking to in-platform ad reporting for performance marketing results - and they weren’t impressed with ROI they were seeing. Beyond the inaccurate data they were facing, they were also seeking a solution that would redirect their focus from campaign-level and ad-level reporting to a broader scope, high-level marketing performance evaluation system for the business. James, Head of Digital, had tried other analytics platforms like Supermetrics in the past, but they simply pulled on-platform reporting into an aggregated dashboard. They were missing high-level, big picture insights for the brand backed by accurate attribution data.
Solution
Chai Guys’ co-founder, Abhilash, found Triple Whale while browsing his Twitter feed. After a quick setup, the team created a custom performance dashboard that provided the visibility they needed - overall ad ROAS and MER (marketing efficiency ratio) data. The dashboard not only fed all of their digital marketing data into one place, but was easy-to-use - something much appreciated by the less tech-savvy members of the team.
The Triple Pixel is amazing, and it's great how you can use it at all levels of your advertising. At the campaign level, all the way down to the ad level - it’s invaluable.
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