BedJet

BedJet Scales Adspend with 24% Growth in Net Profit Using Triple Pixel & Post-Purchase Survey Data

Customer:

BedJet

Industry:

Home Goods

Features:

Triple Pixel, Summary Page

24%

Growth in YoY net profit

31%

Increase in YoY AOV

40%

Scale in profitable total YoY adspend

Shipping product since 2015, Bedjet is a Rhode Island based ecommerce company that develops sleep technology. Mark Aramli, a former NASA engineer, first launched BedJet on Kickstarter in 2014, and their core product has since become the #1 best selling cooling and warming sleep system for beds in America. The brand now ships globally, and has sold over 200,000 units.

‍

How BedJet Maintains 40% Revenue Growth While Scaling Adspend with Triple Pixel Data

Challenges

When Digital Marketing Manager Joshua Hensel joined the team in 2021, he found that the team was distributing their ad spend based on on-platform data, as well as their own internal hypotheses on the best channels for acquiring new customers. To further validate these hypotheses and decisions, he leveraged post-purchase survey survey data. He then was seeking to advance his approach with a more robust attribution solution, thus leading him to Triple Whale. He refers to the non-click attribution data as “dark attribution” - a data set he was looking to unlock to further the company’s growth.

Solution

Joshua first came across Triple Whale in a few ecommerce newsletters he’s subscribed to. He implemented the Triple Pixel in January of 2023, and now leverages Pixel data on a daily basis while managing ad campaigns. He finds that layering Pixel data with Post-Purchase Survey results is especially effective for determining where Bedjet’s customers are coming from, in order to further scale those channels.

“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.” - Joshua Hensel Digital Advertising Manager, BedJet

Strategy

Since implementing Triple Whale in January of 2023, BedJet has consistently grown month over month. Here’s how Joshua has been making the magic happen.

Driving Growth With Triple Attribution + PPS Data: When it comes time to scale up Bedjet’s ad accounts, Joshua looks to Triple Attribution (enriched with post-purchase survey data) in order to determine where to scale up spend. His growth strategy isn’t too crazy at all - just informed by accurate data. When asked how he leverages Pixel data, Joshua said, “Just being able to see which channels – and then which campaigns – are driving growth, and then pushing those a lot harder.” “But that leads to consistent, meaningful revenue growth,” he said. “We were operating too much on post-purchase and deteriorating dashboard data alone.. So that's really, really helped.” Comparing the same months of 2022 to 2023, Bedjet has profitably scaled their total adspend by over 40% since implementing Triple Whale.

Maximizing Marketing Efficiency: By leveraging Triple Whale data, Joshua has been able to scale adspend and continuously grow Bedjet’s profit month over month, all while keeping MER within the brand’s target range. “The biggest thing is our profit growth, while being able to keep MER - under 10% increase YoY,” he said.

Explore the deep ocean of e-commerce & analytics.

Get a tour

Consistency and less anxiety - they’re probably the two best outcomes of using Triple Whale. When sales are down, it’s a lot quicker to figure out why, and that’s just happening less and less. It’s been very consistent revenue and profit growth this year.

JOSHUA HENSEL

Digital Advertising Manager, Bedjet

BedJet Scales Adspend with 24% Growth in Net Profit Using Triple Pixel & Post-Purchase Survey Data

Customer:

BedJet

Industry:

Digital Advertising Manager, Bedjet

‍

24%

Growth in YoY net profit

31%

Increase in YoY AOV

40%

Scale in profitable total YoY adspend

Challenge

Solution

Explore the deep ocean of e-commerce & analytics.

Get a tour

BedJet Scales Adspend with 24% Growth in Net Profit Using Triple Pixel & Post-Purchase Survey Data

Learn how BedJet grew net profit 24% since implementing Triple Whale.

THE RESULTS

24%

Growth in YoY net profit

31%

Increase in YoY AOV

40%

Scale in profitable total YoY adspend

THE RESULTS

24%

Growth in YoY net profit

31%

Increase in YoY AOV

40%

Scale in profitable total YoY adspend

JOSHUA HENSEL

Digital Advertising Manager, Bedjet

about

BedJet

Discover more about

BedJet

Overview

‍

Challenge

Solution

Results

Since implementing Triple Whale in January of 2023, BedJet has consistently grown month over month. Here’s how Joshua has been making the magic happen.

Driving Growth With Triple Attribution + PPS Data: When it comes time to scale up Bedjet’s ad accounts, Joshua looks to Triple Attribution (enriched with post-purchase survey data) in order to determine where to scale up spend. His growth strategy isn’t too crazy at all - just informed by accurate data. When asked how he leverages Pixel data, Joshua said, “Just being able to see which channels – and then which campaigns – are driving growth, and then pushing those a lot harder.” “But that leads to consistent, meaningful revenue growth,” he said. “We were operating too much on post-purchase and deteriorating dashboard data alone.. So that's really, really helped.” Comparing the same months of 2022 to 2023, Bedjet has profitably scaled their total adspend by over 40% since implementing Triple Whale.

Maximizing Marketing Efficiency: By leveraging Triple Whale data, Joshua has been able to scale adspend and continuously grow Bedjet’s profit month over month, all while keeping MER within the brand’s target range. “The biggest thing is our profit growth, while being able to keep MER - under 10% increase YoY,” he said.

BETTER DATA = BETTER ROAS
START TODAY

Book Demo

THE RESULTS

THE RESULTS

JOSHUA HENSEL

Discover more about

BedJet

Overview

Challenge

Solution

Results

BETTER DATA = BETTER ROASSTART TODAY

BETTER DATA = BETTER ROAS
START TODAY