BedJet Scales Adspend with 24% Growth in Net Profit Using Triple Pixel & Post-Purchase Survey Data
Shipping product since 2015, Bedjet is a Rhode Island based ecommerce company that develops sleep technology. Mark Aramli, a former NASA engineer, first launched BedJet on Kickstarter in 2014, and their core product has since become the #1 best selling cooling and warming sleep system for beds in America. The brand now ships globally, and has sold over 200,000 units.
When Digital Marketing Manager Joshua Hensel joined the team in 2021, he found that the team was distributing their ad spend based on on-platform data, as well as their own internal hypotheses on the best channels for acquiring new customers. To further validate these hypotheses and decisions, he leveraged post-purchase survey survey data. He then was seeking to advance his approach with a more robust attribution solution, thus leading him to Triple Whale. He refers to the non-click attribution data as “dark attribution” - a data set he was looking to unlock to further the company’s growth.
Joshua first came across Triple Whale in a few ecommerce newsletters he’s subscribed to. He implemented the Triple Pixel in January of 2023, and now leverages Pixel data on a daily basis while managing ad campaigns. He finds that layering Pixel data with Post-Purchase Survey results is especially effective for determining where Bedjet’s customers are coming from, in order to further scale those channels.
Consistency and less anxiety - they’re probably the two best outcomes of using Triple Whale. When sales are down, it’s a lot quicker to figure out why, and that’s just happening less and less. It’s been very consistent revenue and profit growth this year.
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