Measurement

Get better data. Drive brand growth.

Say goodbye to scattered and inaccurate data. Triple Whale consolidates your first-party, zero-party, and marketing platform data, enabling smarter, data-driven decisions.

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Used and loved by 20,000+ brands, including:

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Sarah Smith
@sarah.smith

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Fletch Skinner
@fletch06

Brands run on better data

  • Know what drives your customers to purchase
  • Differentiate strategies for new vs returning customers
  • Build distinct strategies for new vs returning customers
  • Discover your path to profitable growth
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Navigate the future of marketing

Leverage first-party data with powerful attribution technology that’s ready for tomorrow’s challenges.

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Attribution models for every strategy

Choose from a variety of attribution models tailored to your marketing goals, enabling precise measurement of campaign effectiveness.

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End-to-end customer journey tracking

Capture every interaction along the customer journey, and see which channels are driving sales.

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Better data for improved campaign performance

Never miss a customer touchpoint. Ensure every customer interaction is captured so you can analyze campaigns and adjust for better performance.

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Give Meta better data through CAPI

Enhance Meta browser pixel events with first-party server-side data. The result? Better EMQ scores, accurate targeting, and increased campaign ROI.

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Send up to 70% more Klaviyo abandonment flows

Complete data triggers more emails and abandonment flows, capturing otherwise lost revenue.

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Power the total impact model

Post Purchase Survey data fuels our Total Impact Model, enhancing your insights into customer preferences and behaviors.

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Attribute your responses

Utilize custom pixel mapping to assign survey responses to specific sources tracked by Triple Whale, enhancing data accuracy and usefulness.

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Analyze your survey data

Dive deep into your zero-party data with our post-purchase survey dashboard template. Chat with Moby for fast analysis and insights.

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Testimonials

Don’t just take our word for it

What Our customers Think
"At MaryRuth’s, we are big advocates of Total Impact. Not just because it made the numbers look better, but because it really aligned - I can’t say that enough - with everything we were intuitively and subconsciously knowing. We knew things the data wasn’t showing. We knew the reason it wasn’t showing is because the data is so complex and the way we measured was too simple. It really helped us."
Wyatt Lowe
Director of Digital Growth, MaryRuth’s
What Our customers Think
"For growth and the quality of engagement at every single level, combining attribution data with validation from customer surveys is crucial. The customer voice tells us which channels are working and which aren't.”
Justin Buckley
Co-Founder & Partner, ATTN Agency
What Our customers Think
"In just 30 days since implementing Sonar for Meta CAPI, we’re thrilled to see improvements in our Meta event match quality (EMQ) across the board -- specifically for Purchase going from 7.0 to 8.2!”
Maddie Grabill
Senior Paid Social Account Manager, El Toro Interactive
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By The Numbers

Supporting growth

Industry leader
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20K+

Trusted by 20,000+ Brands

Supporting growing brands
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$35 Billion

35B+ Annual Rev Tracked

Helping businesses world-wide
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50+

50+ Countries Supported

Monitoring the ecosystem
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$7 Billion

7B+ Annual Ad Spend Tracked

Get the data your business deserves

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© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209