Alex Greifeld | Triple Whale Expert

All content by expert

🛍 How To Run Effective Promotions

If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.

May 10, 2022

🐳 How To Increase Email Revenue: A New Framework

If I had to name one digital marketing channel with the most wasted potential, it would be email marketing. If you want to increase email revenue, you have to take a different approach.

Mar 1, 2022

📇 How to Manage Your Customer Portfolio

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

Jan 11, 2022

🍩 How Does Advertising Work?

As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.

Dec 14, 2021

Marketing Attribution 101

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

Jun 13, 2022

The Pitfalls of Being Data Driven

One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.

Jun 10, 2022

I Was Wrong About Facebook Traffic Campaigns

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

Jun 9, 2022

🎣 12 Customer Acquisition Strategies For DTC Brands

In order to grow your DTC brand, you need to attract customers. Here are a few ideas to help your customer acquisition strategy.

Jun 3, 2022

What You Need To Know About the Building In Public Movement

By now we know that it’s foolish to trust everything we read on the internet. But what about building in public? In this post, we cover everything you need to know about building in public.

May 31, 2022

Can I Really Just “Go Broad” On Facebook?

The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.

May 27, 2022

Brand Storytelling: What It Is & How To Use It

You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.

May 25, 2022

💰 How To Acquire Better Customers to Increase LTV

The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.

May 20, 2022

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 13, 2022

💰3 Finance Concepts That Will Make You A Better Marketer

In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.

May 10, 2022

How to Run a Profitable A/B Testing Program in Marketing

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

May 9, 2022

The 5 Biggest Time-Wasters in E-commerce 🤕

Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.

May 17, 2022

How to Increase Your Business Health (And Get More For Your Money)

In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.

May 19, 2022

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

May 17, 2022

3 Ways Facebook ROAS Is Abused

Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.

Nov 2, 2021

How To Improve Facebook Ads Performance After iOS 14

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.

Oct 5, 2021

How To Build a Brand From Scratch W/ Alex Greifeld

Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!#ROAS

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