I mean, a company spending 48% of revenue on marketing would spark anyone’s interest, right?
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of data.
Customer Lifetime Value or LTV is your customer’s total value to your business. In the traditional world of eCommerce, we think of this in terms of revenue. “How much revenue has this customer spent with us since their first purchase?”
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