Logan Brown
🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
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🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
First Party Data vs. Third Party Data
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
What Is LTV in Marketing? A Deep Dive
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
