Logan Brown
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đ¤ Why Would HIMS Spend 48% of Its Revenue on Marketing?
Acompany spending 48% of revenue on marketing would spark anyoneâs interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what youâre willing to spend on new-customer acquisition costs.
All of Logan Brown's Articles
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đ¤ Why Would HIMS Spend 48% of Its Revenue on Marketing?
Acompany spending 48% of revenue on marketing would spark anyoneâs interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what youâre willing to spend on new-customer acquisition costs.
Logan Brown
March 18, 2024
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First Party Data vs. Third Party Data
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say âstagesâ) of third party data and first party data
Logan Brown
March 18, 2024
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What Is LTV in Marketing? A Deep Dive
Customer Lifetime Value or LTV in marketing is your customerâs total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
Logan Brown
March 18, 2024
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