If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.

If I had to name one digital marketing channel with the most wasted potential, it would be email marketing. If you want to increase email revenue, you have to take a different approach.

In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.

As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.

Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.

One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.

Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.

In order to grow your DTC brand, you need to attract customers. Here are a few ideas to help your customer acquisition strategy.

By now we know that it’s foolish to trust everything we read on the internet. But what about building in public? In this post, we cover everything you need to know about building in public.

The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time. 

You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.

The most effective way to improve customer LTV? Acquire customers with more LTV potential. Here are a few ways you can do that.

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.

In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.

This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.