Centralize your entire eCommerce stack
into a single platform.
A look at how 10,000+ Health & Beauty brands allocated spend across eight platforms — including which platforms gained share, which lost it, and what the shifts reveal about where the category is heading.
How retention is now a growth lever. Returning customers make up nearly 60% of orders and grew 118% last year. We break down the owned-channel infrastructure driving this.
Why every platform in your mix has a specific job. We map out exactly what TikTok, Amazon, and Meta are each built to do in this category, and what it costs when you ask them to do something else.
The stats behind why Health & Beauty brands are getting materially better Meta returns than their peers despite paying more to be on the platform.
A look at TikTok’s age segmentation data, and what it reveals about who Health & Beauty brands efficiently reach.
.webp)
.webp)
