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Apparel’s efficiency crisis. Why fashion brands face the steepest ROAS decline across ecommerce — and why customer acquisition costs are up 45% since 2023.
The interest-to-purchase gap. Apparel ads attract attention but fail to convert. Learn why shoppers love clicking on clothes but hesitate to buy, and what top brands are doing to close the gap.
The AOV illusion. Explore how fashion’s $80+ average order value is keeping brands afloat — for now — and why that cushion is shrinking.
Platform performance breakdown. Detailed ROAS, CPA, AOV, and CVR comparisons across Meta, Google, TikTok, Snapchat, and Pinterest — including where brands are overspending (and what to test next).
Discovery platform advantage. Why Snapchat and Pinterest quietly outperform major ad channels for fashion — and how visual discovery is redefining the buyer journey.
Q4 strategy reset. Learn why Apparel’s performance declines during peak season while other industries surge — and how leading brands are rewriting their BFCM playbooks to win early.
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