How shoppers are already using ChatGPT to buy: See the data behind AI-attributed orders and why ChatGPT is pulling ahead of Perplexity, Gemini, and Claude as a discovery channel.

What ChatGPT Ads are and how they work: Understand how sponsored placements show up inside conversations, and why one placement can introduce a category and close the sale in the same exchange.

What the first 45 days of performance show: Get benchmark CTR, spend, and impression data from 188 shops running ChatGPT Ads, compared against Microsoft Ads, TikTok, and Pinterest.

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Measurement

CompassAttribution, MMM and incrementality in one measurement system.AttributionSee what drives revenue across every channel for daily optimization.MMMMeasure impact of every channel, across online and retail sales.

Data Platform

Data WarehouseA fully-managed warehouse to store your lifetime of data. No limits.IntegrationsEasily connect the tools you use to Triple Whale.Triple PixelTrack more shopper behavior for accurate measurement.

Data Enrichment

Sonar SendUnlock incremental revenue from shoppers standard pixels miss.Sonar OptimizeImprove performance by sending first-party data to ad platforms.

Reporting

AI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.

Moby AIAsk questions, analyze performance, and work with your business context.ActionsTake governed action across the tools that run your business.AutomationsSchedule recurring analysis and work that runs on your terms.Landing PagesCreative conversion-focused ecommerce pages with Moby.Creative StudioGenerate and refine creative grounded in your brand.

Use Cases

Acquire ShoppersTurn ad spend into profitable customer growth.Convert VisitorsOptimize site experience to boost conversions.Retain CustomersGrow lifetime value through smarter segmentation.Scale OperationsAutomate operation decisions for better cash flow.

Roles

FounderSee the full picture, get answers faster, and make smarter growth decisions.Marketing LeaderUnify teams with trusted, actionable data.Performance MarketerFind what’s working, cut what isn’t, and scale winning campaigns faster.Ops ManagerStreamline workflows with automated reporting.

Data AnalystAccess all your data without complex queries.AgencyDeliver better results to more clients.Tech PartnerJoin us in building the future of ecommerce, together.

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How to build campaigns that fit the format: Learn why keyword lists and exact-match thinking don't translate, and how to structure ads around use cases, benefits, audiences, and objections instead.

How to measure it without guessing: Walk through the best practices, and how to reconcile platform-reported results with real revenue using Triple Whale.