A breakdown of 13,656 real conversations with Moby on lifecycle email — sorted into the 10 jobs brands actually prompt for, ranked by volume. Including:

Performance (58.68% of conversations): The prompts brands use to see what drove last week's revenue, from campaign-level results to full-funnel touch counts.

Promotions: Offer architecture broken down by day, from Black Friday's 1 PM EST peak purchase hour to Cyber Monday's 25.5% revenue share

Reporting & automation (31.98%): The prompts that replace manual pulls with dashboards and summaries that update on their own.

Attribution (28.94%): The prompts brands run before deciding what to send next — ranking campaigns by what they actually earned.

How Moby turns a question about your email program into an answer — and what that looks like across your entire lifecycle.