Underoutfit saves 20+ hours per week and avoided 5 new hires with Moby Agents
Established in 2021, Underoutfit is one of the fastest-growing D2C brands on Shopify, specializing in women's intimate apparel. Founded by industry veterans with over 25 years of experience designing for major brands like Victoria's Secret and Lululemon, Underoutfit creates bras that prioritize comfort and support without compromising on style. With a lean marketing team and complex customer journey, they needed a solution to analyze their vast amounts of data and make confident marketing decisions.
Challenge
Before implementing Moby Agents, Underoutfit struggled with data analysis paralysis and uncertainty about the accuracy of their insights.
"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix." — Felix Leshno, Co-Founder & CXO at Underoutfit
With a small marketing team of just three people, Underoutfit faced several critical challenges:
- Data overload: The team spent most of their day analyzing data across multiple platforms without a systematic approach.
- Causality confusion: Understanding what caused performance changes was difficult when looking at siloed platform data.
- Limited action on insights: Fear of incorrect analysis led to acting on insights only 20% of the time, leaving significant potential value on the table due to lack of confidence.
- Human bias: Marketing decisions were influenced by personal biases and incomplete analysis.
The team spent most of their day looking at data, trying to understand what caused performance changes across Meta, Google, TikTok, email marketing, and website analytics. Despite this time investment, they remained uncertain if their analysis was correct, fearing that incorrect interpretations would lead to misguided actions that could damage business performance.
As the company expanded into TV advertising and evolved their marketing strategy, they needed a more reliable way to understand customer behavior and marketing performance.
Solution
After seeing Triple Whale's Moby Agents announcement, Felix Leshno, immediately recognized the potential to transform their data analysis approach.
"When I saw how Moby Agents intuitively presented the data and explained what caused what, it was very clear to follow the analysis. I feel much more confident to act on the recommendations from the agent, rather than acting on items that I or my team might come up with looking at the data." — Felix Leshno, Co-Founder & CXO at Underoutfit
Underoutfit implemented multiple Moby Agents to analyze different aspects of their business, from customer lifetime value to ad performance. The AI-agent-powered insights automate analysis at superhuman speeds and provide clear reasoning and action items, giving the team confidence to make data-driven decisions.
"When you have Moby Agents, you have a system that looks at all the data and gives you clear suggestions. I feel more secure trusting the AI because people are biased. It's not just the working hours saved—it's the availability of reliable data and suggestions 24/7 on an immediate basis, which isn’t even comparable or possible with humans."
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