How Paw.com Increased Klaviyo Flow Revenue +14.2% with Sonar Send
Paw.com specializes in creating high-quality, aesthetically pleasing pet products designed for both comfort and style. With products ranging from pet beds to faux fur blankets, their mission is to ensure that pets feel comfortable without compromising the look and feel of a home. In early 2023, Paw.com implemented Triple Whale to streamline their marketing operations and improve overall performance across channels.
Challenges
Before using Triple Whale, Paw.com faced several challenges:
- They used fragmented tools for optimizing Facebook ads, leading to disjointed insights and costly inefficiencies.
- Reporting was manual and time-consuming, with data coming from multiple platforms.
- There was no unified view of performance across channels, making it difficult to gauge the success of campaigns.
“I felt like we were just kind of guessing. We were looking at everything from different directions and we didn’t have one place that pulled everything in.” — Michelle Fitchette, Senior Marketing Director, Paw.com
Solution
Triple Whale provided a consolidated dashboard for all of Paw.com’s marketing data, offering a comprehensive view of ad performance and eliminating the need for manual reporting. The Sonar tool further enhanced the effectiveness of their Klaviyo email flows, adding incremental revenue and improving customer engagement.
“Triple Whale brought everything together, so we could see what was working and what wasn’t across all our platforms.” — Michelle Fitchette, Senior Marketing Director, Paw.com
Strategy
Unified Data Consolidation
Triple Whale’s custom dashboards provided Paw.com with a centralized, real-time view of all marketing performance data across channels, making it easier to track, analyze, and optimize campaigns. Previously, Paw.com had to manually pull data from various sources, which made decision-making slow and fragmented. With Triple Whale, Michelle and her team were able to see all key metrics in one place, allowing them to make quick, data-driven decisions with confidence.
"Having all of our data in one place is a game changer. It allows me to easily pull reports for the last seven days, last 30 days, or even the last 12 months, all at the click of a button. Before Triple Whale, we had to manually compile this information from multiple platforms, and it was time-consuming and often inaccurate. Now, it’s incredibly easy to get a full view of our performance, and that’s been really valuable for me." — Michelle Fitchette, Senior Marketing Director, Paw.com
Ad Performance Optimization
The creative dashboard in Triple Whale has become an essential tool for optimizing ad spend at Paw.com. It enabled the team to track the performance of individual ads across different campaigns and quickly identify which creatives were driving the most engagement and revenue. This streamlined the process of testing and optimizing ad creative, ensuring that budget was allocated to the best-performing ads.
"The creative dashboard lets us pull reports and analyze ad performance in ways we just couldn’t before. We use it to see which creatives are resonating across different ad sets, and this helps us make real-time decisions on where to invest more of our budget. Having that visibility means we’re no longer wasting spend on ads that aren’t performing. Instead, we can double down on what works and maximize our ROI." — Michelle Fitchette, Senior Marketing Director, Paw.com
Enhanced Email Marketing Performance with Sonar
The integration of Triple Whale’s Sonar feature with Klaviyo transformed Paw.com’s email marketing efforts. Sonar enriched the company’s existing Klaviyo flows, particularly in abandoned cart and browse abandonment sequences, driving an overall 14.2% increase in incremental revenue. By layering Sonar on top of their existing flows, Paw.com was able to capture more customer interactions, resulting in higher engagement and better performance, especially during high-value touchpoints like abandoned carts.
"Our abandoned cart emails have always performed well, but since integrating Sonar, they’ve become one of our top-performing flows. We’ve seen a 14.2% increase in revenue from these flows alone, and the unsubscribe rates have stayed low, which is really encouraging. Sonar has been a win-win for us, especially since it integrates seamlessly with Klaviyo" — Gina Finn, Director of Email & SMS Marketing, Paw.com
Results
Beyond the key metrics, Triple Whale helped streamline Paw.com’s workflow, saving significant time on manual reporting and providing real-time insights into marketing performance. The platform enabled better cross-departmental alignment, as all team members could access the same accurate data for decision-making. This unified visibility was crucial during high-volume periods like Black Friday Cyber Monday (BFCM), where quick adjustments and strategic ad spend decisions were essential.
Discover how Triple Whale can help your brand achieve similar results. Talk to our team to learn more about our data-driven solutions and how we can transform your marketing strategy.
"We've seen great results with Sonar. The abandoned cart flow always outperforms our existing enrichment solution, which is really interesting to see. Overall, it's been very positive, with low unsubscribe rates and high engagement."
How Paw.com Increased Klaviyo Flow Revenue +14.2% with Sonar Send
Paw.com specializes in creating high-quality, aesthetically pleasing pet products designed for both comfort and style. With products ranging from pet beds to faux fur blankets, their mission is to ensure that pets feel comfortable without compromising the look and feel of a home. In early 2023, Paw.com implemented Triple Whale to streamline their marketing operations and improve overall performance across channels.
Challenge
Before using Triple Whale, Paw.com faced several challenges:
- They used fragmented tools for optimizing Facebook ads, leading to disjointed insights and costly inefficiencies.
- Reporting was manual and time-consuming, with data coming from multiple platforms.
- There was no unified view of performance across channels, making it difficult to gauge the success of campaigns.
“I felt like we were just kind of guessing. We were looking at everything from different directions and we didn’t have one place that pulled everything in.” — Michelle Fitchette, Senior Marketing Director, Paw.com
Solution
Triple Whale provided a consolidated dashboard for all of Paw.com’s marketing data, offering a comprehensive view of ad performance and eliminating the need for manual reporting. The Sonar tool further enhanced the effectiveness of their Klaviyo email flows, adding incremental revenue and improving customer engagement.
“Triple Whale brought everything together, so we could see what was working and what wasn’t across all our platforms.” — Michelle Fitchette, Senior Marketing Director, Paw.com
"We've seen great results with Sonar. The abandoned cart flow always outperforms our existing enrichment solution, which is really interesting to see. Overall, it's been very positive, with low unsubscribe rates and high engagement."
How Paw.com Increased Klaviyo Flow Revenue +14.2% with Sonar Send
Paw.com, a premium pet product brand, leveraged Triple Whale to centralize its advertising data and improve email marketing efforts. The integration of Triple Whale's unified dashboard allowed Paw.com to optimize ad performance, reduce manual reporting, and enhance email flows with Sonar. Within two months, the company saw a 14.2% increase in incremental Klaviyo flow revenue from Sonar, improving overall engagement and maintaining low unsubscribe rates.
THE RESULTS
THE RESULTS
THE RESULTS
Gina Finn
Director of Email & SMS Marketing,
"We've seen great results with Sonar. The abandoned cart flow always outperforms our existing enrichment solution, which is really interesting to see. Overall, it's been very positive, with low unsubscribe rates and high engagement."
Discover more about
Paw.com
Overview
Paw.com specializes in creating high-quality, aesthetically pleasing pet products designed for both comfort and style. With products ranging from pet beds to faux fur blankets, their mission is to ensure that pets feel comfortable without compromising the look and feel of a home. In early 2023, Paw.com implemented Triple Whale to streamline their marketing operations and improve overall performance across channels.
Challenge
Before using Triple Whale, Paw.com faced several challenges:
- They used fragmented tools for optimizing Facebook ads, leading to disjointed insights and costly inefficiencies.
- Reporting was manual and time-consuming, with data coming from multiple platforms.
- There was no unified view of performance across channels, making it difficult to gauge the success of campaigns.
“I felt like we were just kind of guessing. We were looking at everything from different directions and we didn’t have one place that pulled everything in.” — Michelle Fitchette, Senior Marketing Director, Paw.com
Solution
Triple Whale provided a consolidated dashboard for all of Paw.com’s marketing data, offering a comprehensive view of ad performance and eliminating the need for manual reporting. The Sonar tool further enhanced the effectiveness of their Klaviyo email flows, adding incremental revenue and improving customer engagement.
“Triple Whale brought everything together, so we could see what was working and what wasn’t across all our platforms.” — Michelle Fitchette, Senior Marketing Director, Paw.com
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Results
Unified Data Consolidation
Triple Whale’s custom dashboards provided Paw.com with a centralized, real-time view of all marketing performance data across channels, making it easier to track, analyze, and optimize campaigns. Previously, Paw.com had to manually pull data from various sources, which made decision-making slow and fragmented. With Triple Whale, Michelle and her team were able to see all key metrics in one place, allowing them to make quick, data-driven decisions with confidence.
"Having all of our data in one place is a game changer. It allows me to easily pull reports for the last seven days, last 30 days, or even the last 12 months, all at the click of a button. Before Triple Whale, we had to manually compile this information from multiple platforms, and it was time-consuming and often inaccurate. Now, it’s incredibly easy to get a full view of our performance, and that’s been really valuable for me." — Michelle Fitchette, Senior Marketing Director, Paw.com
Ad Performance Optimization
The creative dashboard in Triple Whale has become an essential tool for optimizing ad spend at Paw.com. It enabled the team to track the performance of individual ads across different campaigns and quickly identify which creatives were driving the most engagement and revenue. This streamlined the process of testing and optimizing ad creative, ensuring that budget was allocated to the best-performing ads.
"The creative dashboard lets us pull reports and analyze ad performance in ways we just couldn’t before. We use it to see which creatives are resonating across different ad sets, and this helps us make real-time decisions on where to invest more of our budget. Having that visibility means we’re no longer wasting spend on ads that aren’t performing. Instead, we can double down on what works and maximize our ROI." — Michelle Fitchette, Senior Marketing Director, Paw.com
Enhanced Email Marketing Performance with Sonar
The integration of Triple Whale’s Sonar feature with Klaviyo transformed Paw.com’s email marketing efforts. Sonar enriched the company’s existing Klaviyo flows, particularly in abandoned cart and browse abandonment sequences, driving an overall 14.2% increase in incremental revenue. By layering Sonar on top of their existing flows, Paw.com was able to capture more customer interactions, resulting in higher engagement and better performance, especially during high-value touchpoints like abandoned carts.
"Our abandoned cart emails have always performed well, but since integrating Sonar, they’ve become one of our top-performing flows. We’ve seen a 14.2% increase in revenue from these flows alone, and the unsubscribe rates have stayed low, which is really encouraging. Sonar has been a win-win for us, especially since it integrates seamlessly with Klaviyo" — Gina Finn, Director of Email & SMS Marketing, Paw.com
Results
Beyond the key metrics, Triple Whale helped streamline Paw.com’s workflow, saving significant time on manual reporting and providing real-time insights into marketing performance. The platform enabled better cross-departmental alignment, as all team members could access the same accurate data for decision-making. This unified visibility was crucial during high-volume periods like Black Friday Cyber Monday (BFCM), where quick adjustments and strategic ad spend decisions were essential.
Discover how Triple Whale can help your brand achieve similar results. Talk to our team to learn more about our data-driven solutions and how we can transform your marketing strategy.
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