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OhSnap Decreases CPA 37% While Increasing Sales 147% with Triple Pixel Insights

Customer:
OhSnap
Industry:
Tech Accessories, Agency
Features:
Triple Pixel, Insights
37%
Decrease in NCPA
147%
Increase in brand sales
30%
Growth in blended ROAS

OhSnap creates tech accessories that, as they like to say, “don’t suck”: sleek phone grips, stands, and chargers. They’re best known for making phone accessories that are more functional than others on the market, such as their Snap Grip - thin, durable, MagSafe, magnetic, and comes with a built-in kickstand. OhSnap began working with Modifly, a performance media agency, in 2022.

Learn How Triple Pixel Data Revamped OhSnap’s Paid Media & Bundling Strategy, Soaring ROAS 30%

Challenges

When OhSnap first contacted Modify, their challenge was clear: scaling paid media. Each time they tried to scale their advertising spend, CPA would skyrocket through the roof, and the revenue wouldn’t follow. 

Relying solely on on-platform reporting, the brand realized they likely had an attribution issue, particularly with Facebook advertising. Upon initial glance, the Modifly team confirmed this suspicion. The brand needed a clear picture as to which advertising campaigns and ads were working, and which ones simply weren’t. 

On top of their scaling challenges, the OhSnap team was looking for more detailed insights into their customer journey, the products their customers were purchasing along the way, and how to overall boost customer LTV.

Solution

Two weeks prior to kicking off their engagement together, the Modifly team onboarded Triple Whale for OhSnap. Implementing the Pixel and digging into ad data, customer journeys, product journeys, and bundling data unlocked the key insights necessary to revolutionize OhSnap’s digital marketing strategy.

“With Triple Whale data, we’ve been able to optimize and increase AOV, lower CAC, increase LTV within a month of the first time purchase, and scale the business. And if I had to quantify dollar savings value after optimizing our campaigns, Triple Whale likely saved us between $35,000 to $40,000 last month in adspend alone.” - Elijah Schneider, Founder & CEO, Modifly (Agency)

Strategy

Since acting on Triple Whale’s insights, OhSnap has grown substantially - while cutting costs and maximizing efficient adspend along the way. Elijah identified three tactics core OhSnap’s growth:

  • Shifting Spend Based on Pixel & Customer Journey Data: Prior to implementing the Triple Pixel, OhSnap was running a fairly traditional Facebook ad campaign strategy: Top of Funnel, Middle of Funnel, Bottom of Funnel, and Retargeting. Facebook’s on-platform reporting indicated that middle of the funnel ads were converting the best, leading the team to invest most of their advertising dollars there. Upon looking into Triple Pixel data, the Modifly team found a stark difference. While OhSnap thought customers viewed 4 - 5 ads on average before converting, Triple Pixel data showed 70% of customers converted from 1 to 2 ads. Simply stated, the OhSnap team was spending most of their time and money on the lower stages of the funnel - and the purchases weren’t happening there. With this insight, the team adjusted their campaign strategy accordingly, as well as optimizing things like email and SMS flows in tandem. This shift informed by Triple Pixel data drastically decreased CPA and N-CPA. 
  • Optimizing On Sales Cycle, Product Journey & Bundling Insights: OhSnap’s Sales Cycle data (found within Insights) revealed something staggering - more than half of the brand’s customers were returning within 21 days of their original purchase to place another order. Be it for additional colors of phone grips or other OhSnap accessories, the Modifly team realized that a huge bundling opportunity had presented itself - one that could drastically improve AOV. By using Triple Whale’s Bundling and Product Journey data, the team made optimizations that ultimately increased AOV by 50%, and raise customer LTV by over 300% in a 3 month period
  • Clear Metrics –> Smooth Scaling: Finally, Elijah and the Modifly team identified that one of the core strategies to OhSnap’s growth was incrementally scaling advertising campaigns based on Triple Pixel insights. With clear data, the Modifly team was able to gradually increase the right campaigns at the right time, leading to 50% month over month growth in profitable adspend each month since kicking off the partnership with OhSnap. Elijah said that “Triple Whale gave us the insights to really grow the business, because it showed us what was actually happening”. 
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The pixel attribution plus the customer journey insights really allowed us to build out a great strategy for OhSnap. Compared to the three months previous to Triple Whale, new customer CPA is down 37.5% since using the platform. Sales have increased almost 147%. MER has decreased almost 23%. ROAS has increased 29.5%.

ELIJAH SCHNEIDER
Founder & CEO, Modifly (Agency)

OhSnap Decreases CPA 37% While Increasing Sales 147% with Triple Pixel Insights

Customer:
OhSnap
Industry:
Founder & CEO, Modifly (Agency)

OhSnap creates tech accessories that, as they like to say, “don’t suck”: sleek phone grips, stands, and chargers. They’re best known for making phone accessories that are more functional than others on the market, such as their Snap Grip - thin, durable, MagSafe, magnetic, and comes with a built-in kickstand. OhSnap began working with Modifly, a performance media agency, in 2022.

37%
Decrease in NCPA
147%
Increase in brand sales
30%
Growth in blended ROAS

Challenge

When OhSnap first contacted Modify, their challenge was clear: scaling paid media. Each time they tried to scale their advertising spend, CPA would skyrocket through the roof, and the revenue wouldn’t follow. 

Relying solely on on-platform reporting, the brand realized they likely had an attribution issue, particularly with Facebook advertising. Upon initial glance, the Modifly team confirmed this suspicion. The brand needed a clear picture as to which advertising campaigns and ads were working, and which ones simply weren’t. 

On top of their scaling challenges, the OhSnap team was looking for more detailed insights into their customer journey, the products their customers were purchasing along the way, and how to overall boost customer LTV.

Solution

Two weeks prior to kicking off their engagement together, the Modifly team onboarded Triple Whale for OhSnap. Implementing the Pixel and digging into ad data, customer journeys, product journeys, and bundling data unlocked the key insights necessary to revolutionize OhSnap’s digital marketing strategy.

The pixel attribution plus the customer journey insights really allowed us to build out a great strategy for OhSnap. Compared to the three months previous to Triple Whale, new customer CPA is down 37.5% since using the platform. Sales have increased almost 147%. MER has decreased almost 23%. ROAS has increased 29.5%.

Explore the deep ocean of e-commerce & analytics.
Get a tour

OhSnap Decreases CPA 37% While Increasing Sales 147% with Triple Pixel Insights

Learn how Triple Pixel Data revamped OhSnap’s paid media & bundling strategy, soaring ROAS +30%.

THE RESULTS

37%
Decrease in NCPA
147%
Increase in brand sales
30%
Growth in blended ROAS

THE RESULTS

37%
Decrease in NCPA
147%
Increase in brand sales
30%
Growth in blended ROAS

THE RESULTS

37%
Decrease in NCPA
147%
Increase in brand sales
30%
Growth in blended ROAS

ELIJAH SCHNEIDER

Founder & CEO, Modifly (Agency)

The pixel attribution plus the customer journey insights really allowed us to build out a great strategy for OhSnap. Compared to the three months previous to Triple Whale, new customer CPA is down 37.5% since using the platform. Sales have increased almost 147%. MER has decreased almost 23%. ROAS has increased 29.5%.

about
OhSnap

Discover more about

OhSnap

Overview

OhSnap creates tech accessories that, as they like to say, “don’t suck”: sleek phone grips, stands, and chargers. They’re best known for making phone accessories that are more functional than others on the market, such as their Snap Grip - thin, durable, MagSafe, magnetic, and comes with a built-in kickstand. OhSnap began working with Modifly, a performance media agency, in 2022.

Challenge

When OhSnap first contacted Modify, their challenge was clear: scaling paid media. Each time they tried to scale their advertising spend, CPA would skyrocket through the roof, and the revenue wouldn’t follow. 

Relying solely on on-platform reporting, the brand realized they likely had an attribution issue, particularly with Facebook advertising. Upon initial glance, the Modifly team confirmed this suspicion. The brand needed a clear picture as to which advertising campaigns and ads were working, and which ones simply weren’t. 

On top of their scaling challenges, the OhSnap team was looking for more detailed insights into their customer journey, the products their customers were purchasing along the way, and how to overall boost customer LTV.

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