OhSnap Decreases CPA 37% While Increasing Sales 147% with Triple Pixel Insights
OhSnap creates tech accessories that, as they like to say, “don’t suck”: sleek phone grips, stands, and chargers. They’re best known for making phone accessories that are more functional than others on the market, such as their Snap Grip - thin, durable, MagSafe, magnetic, and comes with a built-in kickstand. OhSnap began working with Modifly, a performance media agency, in 2022.
Challenge
When OhSnap first contacted Modify, their challenge was clear: scaling paid media. Each time they tried to scale their advertising spend, CPA would skyrocket through the roof, and the revenue wouldn’t follow.
Relying solely on on-platform reporting, the brand realized they likely had an attribution issue, particularly with Facebook advertising. Upon initial glance, the Modifly team confirmed this suspicion. The brand needed a clear picture as to which advertising campaigns and ads were working, and which ones simply weren’t.
On top of their scaling challenges, the OhSnap team was looking for more detailed insights into their customer journey, the products their customers were purchasing along the way, and how to overall boost customer LTV.
Solution
Two weeks prior to kicking off their engagement together, the Modifly team onboarded Triple Whale for OhSnap. Implementing the Pixel and digging into ad data, customer journeys, product journeys, and bundling data unlocked the key insights necessary to revolutionize OhSnap’s digital marketing strategy.
The pixel attribution plus the customer journey insights really allowed us to build out a great strategy for OhSnap. Compared to the three months previous to Triple Whale, new customer CPA is down 37.5% since using the platform. Sales have increased almost 147%. MER has decreased almost 23%. ROAS has increased 29.5%.
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