When OhSnap first contacted Modify, their challenge was clear: scaling paid media. Each time they tried to scale their advertising spend, CPA would skyrocket through the roof, and the revenue wouldn’t follow.
Relying solely on on-platform reporting, the brand realized they likely had an attribution issue, particularly with Facebook advertising. Upon initial glance, the Modifly team confirmed this suspicion. The brand needed a clear picture as to which advertising campaigns and ads were working, and which ones simply weren’t.
On top of their scaling challenges, the OhSnap team was looking for more detailed insights into their customer journey, the products their customers were purchasing along the way, and how to overall boost customer LTV.