How Ogee increased BFCM revenue +200% YoY with real-time insights
Ogee, known for its award-winning organic makeup and skincare products, focuses on delivering premium beauty solutions to consumers. With a fast-growing customer base, Ogee relies heavily on digital marketing to drive sales and customer acquisition. The company, led by Sr. Growth Marketing Manager Jonathan Revah, has been using Triple Whale to track real-time performance, enabling them to optimize their marketing strategies and ad spend.
Challenges
Before adopting Triple Whale, Ogee struggled with real-time data reporting. Existing solutions offered slow or non-customizable insights, which made it difficult to adjust ad spend and strategy during critical sales days like Black Friday and Cyber Monday.
“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Solution
Ogee adopted Triple Whale’s customizable live data dashboard to address its reporting challenges. Triple Whale’s features allowed Ogee to monitor critical metrics like Return on Ad Spend (ROAS), Media Efficiency Ratio (MER), New Customer CPA (NCPA), and the percentage of new vs. returning customers in real-time. These metrics provided immediate insights into the effectiveness of their campaigns and customer acquisition efforts.
By leveraging this real-time data, Ogee adjusted their strategy hourly during key events like Black Friday and Cyber Monday. This ensured that they not only hit their profit targets but also optimized customer acquisition and ad spend efficiency.
"Triple Whale’s dashboard allowed us to track metrics in real-time and make quick decisions, which is crucial during high-stakes sales events." – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Strategy
Poised for BFCM success with Triple Whale as their command center, below are the strategies that Ogee deployed:
Aggressive discounting & gift with purchase
To capture customer interest and drive higher order values, Ogee offered a site-wide 20% discount during BFCM, along with a gift with purchase for orders above $250. This strategic combination encouraged larger purchases and maximized conversion rates during the high-traffic period.
“Our Black Friday offer was the best of the year, as we typically don't include a GWP in our sales. Featuring 20% off site-wide and a GWP, it provided a strong incentive for returning customers and those who had been on the fence to make a purchase.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Holistic channel strategy
Ogee employed a holistic strategy across sales channels, integrating their website (ogee.com) and Amazon presence. They carefully monitored how ad spend on platforms like Meta influenced performance across all channels, ensuring ads drove conversions regardless of the purchase platform.
“Amazon is a new channel for us, and it’s growing very rapidly. It was a really big part of our Black Friday and Cyber Monday strategy, and it was great to see how all the channels came together…Also, around 60% to 80% of people will price-check or do research on Amazon before buying on your website.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Real-time campaign adjustments
Ogee used Triple Whale’s real-time dashboard to track key metrics like NC-ROAS and customer acquisition costs, enabling early pauses on underperforming campaigns and dynamic adjustments to spend. A sensitivity table based on Total Ad Spend and TripleWhale's reported ROAS was created to predict the day's profit in real-time, which was instrumental in controlling spend and meeting bottom-line goals.
“At 7:00 a.m. on Cyber Monday, we had a low NC-ROAS and started taking some action. By around noon or 1:00 p.m., we realized sales were picking up, so we stepped on the gas with ad spend.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Increased communication frequency
During BFCM, Ogee ramped up their email and SMS outreach, sending 2-3 emails and up to 2 SMS messages per day. This significantly boosted customer engagement and kept Ogee top of mind during this critical sales period.
“We had emails and SMS going out, like, two to three times a day per channel during Black Friday. Normally, we don’t send more than one email or SMS a day, but during that period, we ramped it up.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Simple, direct ads
Recognizing the urgency and shorter attention spans during BFCM, Ogee focused on simple, direct ads that clearly highlighted their offers. A few variants of a GIF ad with their Black Friday offer prominently displayed became their top performer, taking 60% of their ad spend during the sale.
“We have this GIF that has always done really well for us. On Black Friday, we overlaid our offer in big letters. That one ad took 60% of our spend because there’s no time for storytelling. You just need to be clear you have an offer.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Optimizing for CAC in real-time
Using Triple Whale’s real-time data insights, Ogee tracked key metrics like Customer Acquisition Costs (CAC) and adjusted their spend throughout the day. When they saw positive trends, they aggressively increased ad spend, knowing they could maintain profitability even with higher spend.
“We saw CAC going down in real-time, even as we increased our spend by 50%. That’s why I love the dashboard—it helps us react quickly and push spend when we know it’s going to be profitable.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Results:
Beyond the quantifiable results, Triple Whale transformed Ogee’s ability to react in real-time, enabling them to make more confident, data-driven decisions during critical periods. By consolidating key metrics into one dashboard, Ogee reduced the time spent analyzing different data sources and was able to scale campaigns more efficiently while maintaining control over profitability.
- +200% total BFCM revenue YoY.
- +300% ad spend YoY while maintaining NC CPA and NC ROAS targets.
- 3x dynamic hourly spend increase during key demand moments, powered by accurate and real time data.
“Having everything in one place allowed us to quickly identify trends and take action, which was key to our success.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Are you ready to dominate BFCM with real-time insights? Talk to our team to learn how Triple Whale can help you optimize and scale performance during high-stakes sales periods like BFCM.
"Without Triple Whale’s real-time dashboard, we wouldn’t have achieved our highest revenue hour on Cyber Monday. The live data allowed us to make quick decisions that maximized profitability in a fast-moving environment."
How Ogee increased BFCM revenue +200% YoY with real-time insights
Ogee, known for its award-winning organic makeup and skincare products, focuses on delivering premium beauty solutions to consumers. With a fast-growing customer base, Ogee relies heavily on digital marketing to drive sales and customer acquisition. The company, led by Sr. Growth Marketing Manager Jonathan Revah, has been using Triple Whale to track real-time performance, enabling them to optimize their marketing strategies and ad spend.
Challenge
Before adopting Triple Whale, Ogee struggled with real-time data reporting. Existing solutions offered slow or non-customizable insights, which made it difficult to adjust ad spend and strategy during critical sales days like Black Friday and Cyber Monday.
“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Solution
Ogee adopted Triple Whale’s customizable live data dashboard to address its reporting challenges. Triple Whale’s features allowed Ogee to monitor critical metrics like Return on Ad Spend (ROAS), Media Efficiency Ratio (MER), New Customer CPA (NCPA), and the percentage of new vs. returning customers in real-time. These metrics provided immediate insights into the effectiveness of their campaigns and customer acquisition efforts.
By leveraging this real-time data, Ogee adjusted their strategy hourly during key events like Black Friday and Cyber Monday. This ensured that they not only hit their profit targets but also optimized customer acquisition and ad spend efficiency.
"Triple Whale’s dashboard allowed us to track metrics in real-time and make quick decisions, which is crucial during high-stakes sales events." – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
"Without Triple Whale’s real-time dashboard, we wouldn’t have achieved our highest revenue hour on Cyber Monday. The live data allowed us to make quick decisions that maximized profitability in a fast-moving environment."
How Ogee increased BFCM revenue +200% YoY with real-time insights
Ogee, a leading brand in organic skincare, utilized Triple Whale’s live data reporting features to optimize their ad spend during BFCM. By leveraging Triple Whale’s customizable dashboard and real-time metrics, Ogee was able to track key performance indicators such as ROAS, customer acquisition cost, and conversion rates. This allowed them to adjust campaigns dynamically throughout the sales period, ensuring efficient spend allocation. As a result, Ogee surpassed its revenue goals and achieved its highest-ever revenue hour on Cyber Monday. The ability to make data-driven decisions based on real-time insights was critical to their profitability and overall BFCM success.
THE RESULTS
THE RESULTS
THE RESULTS
Jonathan Revah
Sr. Growth Marketing Manager, Ogee
"Without Triple Whale’s real-time dashboard, we wouldn’t have achieved our highest revenue hour on Cyber Monday. The live data allowed us to make quick decisions that maximized profitability in a fast-moving environment."
Discover more about
Ogee
Overview
Ogee, known for its award-winning organic makeup and skincare products, focuses on delivering premium beauty solutions to consumers. With a fast-growing customer base, Ogee relies heavily on digital marketing to drive sales and customer acquisition. The company, led by Sr. Growth Marketing Manager Jonathan Revah, has been using Triple Whale to track real-time performance, enabling them to optimize their marketing strategies and ad spend.
Challenge
Before adopting Triple Whale, Ogee struggled with real-time data reporting. Existing solutions offered slow or non-customizable insights, which made it difficult to adjust ad spend and strategy during critical sales days like Black Friday and Cyber Monday.
“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Solution
Ogee adopted Triple Whale’s customizable live data dashboard to address its reporting challenges. Triple Whale’s features allowed Ogee to monitor critical metrics like Return on Ad Spend (ROAS), Media Efficiency Ratio (MER), New Customer CPA (NCPA), and the percentage of new vs. returning customers in real-time. These metrics provided immediate insights into the effectiveness of their campaigns and customer acquisition efforts.
By leveraging this real-time data, Ogee adjusted their strategy hourly during key events like Black Friday and Cyber Monday. This ensured that they not only hit their profit targets but also optimized customer acquisition and ad spend efficiency.
"Triple Whale’s dashboard allowed us to track metrics in real-time and make quick decisions, which is crucial during high-stakes sales events." – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
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Results
Poised for BFCM success with Triple Whale as their command center, below are the strategies that Ogee deployed:
Aggressive discounting & gift with purchase
To capture customer interest and drive higher order values, Ogee offered a site-wide 20% discount during BFCM, along with a gift with purchase for orders above $250. This strategic combination encouraged larger purchases and maximized conversion rates during the high-traffic period.
“Our Black Friday offer was the best of the year, as we typically don't include a GWP in our sales. Featuring 20% off site-wide and a GWP, it provided a strong incentive for returning customers and those who had been on the fence to make a purchase.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Holistic channel strategy
Ogee employed a holistic strategy across sales channels, integrating their website (ogee.com) and Amazon presence. They carefully monitored how ad spend on platforms like Meta influenced performance across all channels, ensuring ads drove conversions regardless of the purchase platform.
“Amazon is a new channel for us, and it’s growing very rapidly. It was a really big part of our Black Friday and Cyber Monday strategy, and it was great to see how all the channels came together…Also, around 60% to 80% of people will price-check or do research on Amazon before buying on your website.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Real-time campaign adjustments
Ogee used Triple Whale’s real-time dashboard to track key metrics like NC-ROAS and customer acquisition costs, enabling early pauses on underperforming campaigns and dynamic adjustments to spend. A sensitivity table based on Total Ad Spend and TripleWhale's reported ROAS was created to predict the day's profit in real-time, which was instrumental in controlling spend and meeting bottom-line goals.
“At 7:00 a.m. on Cyber Monday, we had a low NC-ROAS and started taking some action. By around noon or 1:00 p.m., we realized sales were picking up, so we stepped on the gas with ad spend.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Increased communication frequency
During BFCM, Ogee ramped up their email and SMS outreach, sending 2-3 emails and up to 2 SMS messages per day. This significantly boosted customer engagement and kept Ogee top of mind during this critical sales period.
“We had emails and SMS going out, like, two to three times a day per channel during Black Friday. Normally, we don’t send more than one email or SMS a day, but during that period, we ramped it up.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Simple, direct ads
Recognizing the urgency and shorter attention spans during BFCM, Ogee focused on simple, direct ads that clearly highlighted their offers. A few variants of a GIF ad with their Black Friday offer prominently displayed became their top performer, taking 60% of their ad spend during the sale.
“We have this GIF that has always done really well for us. On Black Friday, we overlaid our offer in big letters. That one ad took 60% of our spend because there’s no time for storytelling. You just need to be clear you have an offer.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Optimizing for CAC in real-time
Using Triple Whale’s real-time data insights, Ogee tracked key metrics like Customer Acquisition Costs (CAC) and adjusted their spend throughout the day. When they saw positive trends, they aggressively increased ad spend, knowing they could maintain profitability even with higher spend.
“We saw CAC going down in real-time, even as we increased our spend by 50%. That’s why I love the dashboard—it helps us react quickly and push spend when we know it’s going to be profitable.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Results:
Beyond the quantifiable results, Triple Whale transformed Ogee’s ability to react in real-time, enabling them to make more confident, data-driven decisions during critical periods. By consolidating key metrics into one dashboard, Ogee reduced the time spent analyzing different data sources and was able to scale campaigns more efficiently while maintaining control over profitability.
- +200% total BFCM revenue YoY.
- +300% ad spend YoY while maintaining NC CPA and NC ROAS targets.
- 3x dynamic hourly spend increase during key demand moments, powered by accurate and real time data.
“Having everything in one place allowed us to quickly identify trends and take action, which was key to our success.” – Jonathan Revah, Sr. Growth Marketing Manager, Ogee
Are you ready to dominate BFCM with real-time insights? Talk to our team to learn how Triple Whale can help you optimize and scale performance during high-stakes sales periods like BFCM.
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