How HelloBello achieved consistent 11%+ month-over-month growth
Founded in 2020, HelloBello operates in the premium dog food industry, specializing in delivering high-quality, fresh dog food to homes across Germany, Austria, and Switzerland. The company was created to solve the problem of low-quality, odor-producing dog food that negatively impacted both pets and their owners. Co-founder Wolfgang Maurer, along with two other founders, launched HelloBello to offer fresh, human-grade food tailored to dogs’ needs.
Challenges
Prior to adopting Triple Whale, HelloBello struggled with managing multiple tools to track marketing data and gain meaningful insights. With platforms like Databox, Segment, and ProfitWell, data was fragmented and often contradictory, making it difficult to make informed decisions.
"Before Triple Whale, we were a bit more in the dark, and it complicated matters to some extent." - Wolfgang Maurer, Co-Founder, HelloBello
Solution
Triple Whale provided HelloBello with a unified marketing dashboard, replacing several tools and improving their data visibility. The BI dashboard offered real-time insights into customer acquisition, LTV, and cohort analysis, while the CDP integrated seamlessly with Klaviyo to optimize customer segmentation.
"For us, it replaced Databox and Segment, given the combination of Triple Whale and Klaviyo." - Wolfgang Maurer, Co-Founder, HelloBello
Strategy
Use case 1: Attribution data for enhanced campaign performance
HelloBello relied on Triple Whale’s attribution data to gain a clearer understanding of how their marketing campaigns on Meta and Google Ads were performing. Before implementing Triple Whale, Wolfgang’s team struggled to track accurate data across multiple channels, leading to less informed decisions.
With Triple Whale’s attribution modeling, they could now track performance at both the channel level and the ad level, providing them with actionable insights to optimize their campaigns.
Use case 2: BI dashboard for multi-channel reporting
Wolfgang and his team used Triple Whale’s BI dashboard to replace their reliance on Databox for marketing insights. This gave them a clearer view of their multi-channel campaign performance and allowed them to make data-driven decisions.
"I use it as a BI dashboard, and it helps the marketing team understand what's going on with Facebook and Google ads." - Wolfgang Maurer, Co-Founder, HelloBello
Use case 3: Cohort analysis for LTV optimization
Cohort analysis within Triple Whale allowed HelloBello to track the lifetime value (LTV) of their customers by filtering specific campaigns, discount codes, and other variables. This helped them fine-tune their marketing efforts and improve retention.
"We particularly look at the core LTV analysis on a monthly basis to see how our overall LTV developed… It’s helpful for filtering out LTV by campaign level or discount codes, and it’s much better than what Shopify or ProfitWell can do." - Wolfgang Maurer, Co-Founder, HelloBello
Use case 4: Moby AI for deeper insights
Wolfgang was an early adopter of Triple Whale's next generation product, which includes Moby. Moby works like an AI analyst, you can ask it questions about past performance, use it to help build data visuals, and you can even chat with Moby inside of your dashboards to get deeper insights. Wolfgang uses Moby to get instant insights that aren't in his dashboards.
"Moby gives me answers. I love it for retrieving instant insights that I don’t see on my BI dashboard." - Wolfgang Maurer, Co-Founder, HelloBello
Results:
Triple Whale helped HelloBello achieve a steady month-on-month growth rate of 11%+. The BI dashboard allowed the team to better understand ad performance on Meta and Google, leading to more efficient marketing spend. By integrating Triple Whale with other tools like Shopify and Klaviyo, HelloBello streamlined their operations and gained actionable insights that directly impacted their growth and profitability.
Want to achieve similar growth and efficiency in your business? Talk to our team to learn how you can consolidate your marketing tools into one powerful platform and unlock new insights to drive your strategy forward.
"Triple Whale provided us with vital, actionable insights leading to improved profitability and customer retention metrics."
How HelloBello achieved consistent 11%+ month-over-month growth
Founded in 2020, HelloBello operates in the premium dog food industry, specializing in delivering high-quality, fresh dog food to homes across Germany, Austria, and Switzerland. The company was created to solve the problem of low-quality, odor-producing dog food that negatively impacted both pets and their owners. Co-founder Wolfgang Maurer, along with two other founders, launched HelloBello to offer fresh, human-grade food tailored to dogs’ needs.
Challenge
Prior to adopting Triple Whale, HelloBello struggled with managing multiple tools to track marketing data and gain meaningful insights. With platforms like Databox, Segment, and ProfitWell, data was fragmented and often contradictory, making it difficult to make informed decisions.
"Before Triple Whale, we were a bit more in the dark, and it complicated matters to some extent." - Wolfgang Maurer, Co-Founder, HelloBello
Solution
Triple Whale provided HelloBello with a unified marketing dashboard, replacing several tools and improving their data visibility. The BI dashboard offered real-time insights into customer acquisition, LTV, and cohort analysis, while the CDP integrated seamlessly with Klaviyo to optimize customer segmentation.
"For us, it replaced Databox and Segment, given the combination of Triple Whale and Klaviyo." - Wolfgang Maurer, Co-Founder, HelloBello
"Triple Whale provided us with vital, actionable insights leading to improved profitability and customer retention metrics."
How HelloBello achieved consistent 11%+ month-over-month growth
HelloBello, a premium provider of freshly cooked dog food, needed a more efficient way to manage their marketing data and track campaign performance. After implementing Triple Whale in late 2022, they replaced multiple data tools and optimized their marketing processes. With Triple Whale’s BI dashboard and cohort analysis, HelloBello achieved consistent month-over-month growth by 11%+ and enhanced their customer acquisition and retention metrics. This case study demonstrates how HelloBello streamlined their operations, enabling the business to grow more effectively in competitive markets.
THE RESULTS
THE RESULTS
THE RESULTS
Wolfgang Maurer
Co-Founder,
"Triple Whale provided us with vital, actionable insights leading to improved profitability and customer retention metrics."
Discover more about
HelloBello
Overview
Founded in 2020, HelloBello operates in the premium dog food industry, specializing in delivering high-quality, fresh dog food to homes across Germany, Austria, and Switzerland. The company was created to solve the problem of low-quality, odor-producing dog food that negatively impacted both pets and their owners. Co-founder Wolfgang Maurer, along with two other founders, launched HelloBello to offer fresh, human-grade food tailored to dogs’ needs.
Challenge
Prior to adopting Triple Whale, HelloBello struggled with managing multiple tools to track marketing data and gain meaningful insights. With platforms like Databox, Segment, and ProfitWell, data was fragmented and often contradictory, making it difficult to make informed decisions.
"Before Triple Whale, we were a bit more in the dark, and it complicated matters to some extent." - Wolfgang Maurer, Co-Founder, HelloBello
Solution
Triple Whale provided HelloBello with a unified marketing dashboard, replacing several tools and improving their data visibility. The BI dashboard offered real-time insights into customer acquisition, LTV, and cohort analysis, while the CDP integrated seamlessly with Klaviyo to optimize customer segmentation.
"For us, it replaced Databox and Segment, given the combination of Triple Whale and Klaviyo." - Wolfgang Maurer, Co-Founder, HelloBello
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Results
Use case 1: Attribution data for enhanced campaign performance
HelloBello relied on Triple Whale’s attribution data to gain a clearer understanding of how their marketing campaigns on Meta and Google Ads were performing. Before implementing Triple Whale, Wolfgang’s team struggled to track accurate data across multiple channels, leading to less informed decisions.
With Triple Whale’s attribution modeling, they could now track performance at both the channel level and the ad level, providing them with actionable insights to optimize their campaigns.
Use case 2: BI dashboard for multi-channel reporting
Wolfgang and his team used Triple Whale’s BI dashboard to replace their reliance on Databox for marketing insights. This gave them a clearer view of their multi-channel campaign performance and allowed them to make data-driven decisions.
"I use it as a BI dashboard, and it helps the marketing team understand what's going on with Facebook and Google ads." - Wolfgang Maurer, Co-Founder, HelloBello
Use case 3: Cohort analysis for LTV optimization
Cohort analysis within Triple Whale allowed HelloBello to track the lifetime value (LTV) of their customers by filtering specific campaigns, discount codes, and other variables. This helped them fine-tune their marketing efforts and improve retention.
"We particularly look at the core LTV analysis on a monthly basis to see how our overall LTV developed… It’s helpful for filtering out LTV by campaign level or discount codes, and it’s much better than what Shopify or ProfitWell can do." - Wolfgang Maurer, Co-Founder, HelloBello
Use case 4: Moby AI for deeper insights
Wolfgang was an early adopter of Triple Whale's next generation product, which includes Moby. Moby works like an AI analyst, you can ask it questions about past performance, use it to help build data visuals, and you can even chat with Moby inside of your dashboards to get deeper insights. Wolfgang uses Moby to get instant insights that aren't in his dashboards.
"Moby gives me answers. I love it for retrieving instant insights that I don’t see on my BI dashboard." - Wolfgang Maurer, Co-Founder, HelloBello
Results:
Triple Whale helped HelloBello achieve a steady month-on-month growth rate of 11%+. The BI dashboard allowed the team to better understand ad performance on Meta and Google, leading to more efficient marketing spend. By integrating Triple Whale with other tools like Shopify and Klaviyo, HelloBello streamlined their operations and gained actionable insights that directly impacted their growth and profitability.
Want to achieve similar growth and efficiency in your business? Talk to our team to learn how you can consolidate your marketing tools into one powerful platform and unlock new insights to drive your strategy forward.
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