Optimizing Marketing Efficiency with Multi-Touch Attribution

Ekster leverages Triple Whale's multiple attribution models to gain a holistic view of marketing performance, comparing Total Impact, last-click, first-click, and other attribution windows.

"What I appreciate about Triple Whale is that it displays both its proprietary models and in-platform performance data, allowing us to compare different attribution methodologies. We're also able to add custom spend from influencer campaigns and other channels outside typical attribution scope, giving us a truly complete picture." - Jan Meijer, Managing Director at Ekster

This comprehensive view has helped Ekster optimize their marketing spend while maintaining growth. The platform's intuitive interface allows them to quickly drill down to campaign-level performance and make data-driven decisions.

"Triple Whale has transformed the internal debate between our more risk-taking commercial team members and our more financially cautious operations team. Now we have objective data that both sides can trust, which leads to more productive conversations about marketing investments." - Jan Meijer, Managing Director at Ekster

Automating Daily Reporting with Moby Agents

Ekster has leveraged Triple Whale's Moby Agents to completely automate their daily profit & loss reporting workflow.

"We used to spend half an hour each day manually inputting numbers into our daily profit & loss report. Now that process is fully automated through Triple Whale's Moby Agents, saving us around 3.5 hours every week." - Jan Meijer, Managing Director at Ekster

This automation extends beyond time savings—it improved reporting accuracy, eliminated weekend reporting gaps, and removed dependency on specific team members. The data is also delivered automatically to team members' inboxes each morning.

Leveraging Moby Agents and Moby Chat for Better Decision-Making

Ekster's data analyst has created custom Moby Agents that run automatically at 7 AM daily to extract Shopify traffic and sales data, which then is automatically shared with each team member. The team also regularly uses Moby Chat to dive deeper into the data or answer complex business questions without extensive manual analysis.

"Every once in a while I'll get a really tough data question from the team and I'll ask Moby Chat to get the answer quickly. Our data analyst uses it extensively too." - Jan Meijer, Managing Director at Ekster

The combination of Moby Agents for automation and Moby Chat for ad-hoc analysis has significantly enhanced the team's productivity and analytical capabilities, allowing them to make faster, data-driven decisions with minimal manual effort.

Human Support That Makes the Difference

Beyond the powerful technology, Ekster values the exceptional support they receive from the Triple Whale team, which helps them maximize their investment in the platform.

"Triple Whale's support is really doing a great job. Our CSM, Eli, is responsive and really knows the product well, which is super valuable. We have other SaaS solutions where that's not the case. With Triple Whale being such an important tool we work with every day, we really appreciate this level of service." - Jan Meijer, Managing Director at Ekster

While Jan appreciates the automation capabilities of Triple Whale, he acknowledges that the human component remains crucial, especially for an analytics platform that's central to their decision-making process.

Results

Since switching from a competitor to Triple Whale, Ekster has achieved significant improvements in both marketing performance and operational efficiency.

The company has successfully improved their marketing efficiency ratio—a key goal for Jan when he joined as Managing Director. With Triple Whale's comprehensive attribution data, the team can now confidently allocate marketing resources based on actual performance rather than assumptions.

Their automated reporting system saves approximately 3.5 hours per week of manual work while improving accuracy and eliminating weekend reporting gaps. Every team member now receives consistent performance data each morning via automated dashboards, enabling faster, more informed decision-making.

"The automation capabilities have been transformative for our team. We've gone from spending hours each week on manual reporting to having everything delivered automatically to our inboxes each morning." - Jan Meijer, Managing Director at Ekster

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Ready to reduce your reporting time and improve marketing efficiency like Ekster? Talk to our team today to see how Triple Whale's Moby Agents can transform your ecommerce operations and decision-making.