👋 Hello my wonderful Whale Mailers.
Last Whale Mail of the year. Can you believe it?!? 40 issues and 3k subscribers later. Thank you for being a Whale Mailer!
Ok, on to the show!
We start with an amazing essay that is a must read for every marketer (yes, it is that good).
Aggregation Theory is one of the most impactful theories that I have encountered in recent years. Ben Thompson is a genius and I recommend reading everything he writes.
After that, we have a fun light hearted listicle (I know) that gives an Urban Dictionary'esque treatment to the industry’s most used buzzwords. It’s awesome.
Next, we have three sensational threads. The first is a great read for some industry tips and tons of wisdom. The second is stellar breakdown of how to maximize Q5.
The third is a wonderful dissection of storytelling. Uber legit.
For our recommended listening, we have a wonderful business breakdown of the NFL. All the economics, incentives; I mean the works. Super fascinating. And if you wondering…I placed 5th in my DTC fantasy league 🙄.
Lastly, we have our tip, tool and fact of the week. Def check the tool.
I have been absolutely blown away with mmhmm. Horrible name, sensational product.
One more thing, we appreciate all the support and you allowing us in your inbox every Tuesday & Thursday. You rock!
From me and everyone on the TW team: Have a happy and healthy New Year 🥂!
P.S. If you want to be more involved with Triple Whale; here is a mega thread of all the places you can subscribe, join and party with the Whale -> Mega Thread.
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New Triple Whale Sidebar
The start of the UI revamp has begun! We slid in a new update; starting with our beautiful new sidebar. The colors, iconography and new hierarchy.
Absolutely sublime *searches how to submit to Art Basel*.
Got a new office…forgot my hard drive there. #failwhale
New Pod will drop tomorrow :) In the meantime, here is our first State of Whale. If you couldn’t make it today, join us next Thursday at 3PM Eastern Time.
State of the Whale will stream every Thursday at 3PM ET live on our FB Group, YT Channel and Twitter Feed.
We go over everything going on with the Whale. Give a sneak peak at some new features and take some questions.
The disruption caused by the Internet in industry after industry has a common theoretical basis described by Aggregation Theory.
The Modern Retail editorial team has spent hours – or at least many minutes – translating the hippest buzzwords plaguing retail right now.
Today, we are breaking down The National Football League or, as most know it, The NFL. It’s a sport that dominates American Sundays from late summer into early winter. Behind what happens on the field is a $15 billion dollar business with a unique operating and ownership structure and many stakeholders.
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