Attribution allows you to assign credit for a sale or conversion to the various marketing channels that led to it, allowing you to make data-driven decisions based on the results. In this blog post, we're going to dive deep into the last-click attribution model, exploring its pros and cons, and discussing how it will effect your eCommerce marketing goals.
In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.
If you are a data-driven company and you want to measure the performance of your digital channels accurately, specifically on Facebook, listen up – because we’ve got the 101 on Facebook attribution.
Here is where and how we recommend spending your time in Triple Whale as the holidays approach.
Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.
Want to make the most of your email marketing analytics data? Read on to learn four analytics to track and how to use them in 2022.
A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!
Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!
Marketing attribution software options include Triple Whale, Ruler Analytics, Branch, Neustar, and Looker. Each work on a unique marketing attribution model.
Snapchat remains one of the best platforms to engage with customers in 2022. Learn everything you need to know about tracking analytics in Snapchat here.
What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.
Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.
One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.
A lot is made of attribution and rightfully so, but one must remember what attribution really is. In this post, we walk you through the ins and outs of attribution modeling.
Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.
We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.
Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.
The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
In this episode, we are joined by our in-house Attribution Expert & Philly Phenom Corey Canestrare. He goes into how tinkering is be a viable pathway to knowledge and skill acquisition. The journey he went on to acquire the technical and networking acumen he has today. Finally, he closes out with an ELI5 explanation of attribution.
In this episode of adspend we duke it out over what's better, 1 Day Click or 7 Day Click One Day View. While there may not be a definite right answer to this question we hope this gives you the insight needed to help you run ads on Facebook. We also talk about retargeting and the important role it plays. #Adspend
Rabah and Corey go over everything you need to know about UTMs and how to maximize them with Triple Whale.
When you update UTMs you reset your learnings, but that doesn't mean you need to lose all your social proof. Here is a quick and easy way to update UTMs while maintaining all that social proof on your FB Ads.