In this post, we'll explore what Conversions API is, why it was created, and why it's critical for DTC brands. We'll also dive into the core differences between Conversions API and server-side conversion tracking, and provide a step-by-step breakdown of how to implement Conversions API.
Since Facebook can be quite intimidating to new advertisers and smaller players, with its variety of ad formats and targeting options, this guide will give you a comprehensive overview of how to use Facebook Ads for eCommerce and how to correctly measure and attribute your ad performance.
If Meta is any part of your advertising efforts, you know how important it is to control your ad spend and ensure that you're getting the best possible return for your advertising dollars. This blog will outline what exactly Cost Caps are, when you should (and shouldn't) use them, and things to keep in mind if you decide to use them in your overall Facebook advertising strategy.
Do Facebook Ads work? Without a doubt. You just have to know which buttons to push. Here’s a breakdown of the core elements we are focusing on at ATTN Agency to drive sustainable improvements within Facebook and Instagram ads to hit our clients big picture goals, and how you can apply them to your own strategy.
If you're running Facebook ads for your business, it's crucial to track and analyze your ad performance in order to make informed decisions and optimize your campaigns. In this blog, we'll cover everything you need to know about Facebook ad analytics.
If you are a data-driven company and you want to measure the performance of your digital channels accurately, specifically on Facebook, listen up – because we’ve got the 101 on Facebook attribution.
In this post we'll take some time to show you the latest changes that could be affecting your Facebook ads for eCommerce and illustrate a few metrics that can help you become more adept at harnessing the power of Facebook for your eCommerce venture.
Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.
Setting up a Facebook Shop is a fast and effective way to sell through Facebook. Learn how to set up your own Facebook shop here.
In today's blog, we explore online Reviews in FB, how to maximize Q5 Ads and we have a wonderful business breakdown of the NFL. And as always we have our tip, tool and fact of the week. Def check the tool.
Looking for the best Facebook analytics tool? Here's a comprehensive list of the top 10 social media analytics tools for 2022.
Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.
Facebook Ads are some of the most effective forms of advertising. This article takes a look at the Facebook Ads reporting system and how it works.
What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.
Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.
The days where you could sell anything profitably on Facebook with a few simple targeting hacks are long gone. But that doesn’t mean that broad is the only option, or the right option for your brand at this moment in time.
Facebook Ads Manager can be confusing. In this post, we look at our top 5 favorite indicators for evaluating poor performance and how to optimize them.
Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
We have a fairly technical, but amazing article on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).
Sensational conversation with one of the brightest minds in media buying. Jourdan drops knowledge on how he scales campaigns and thinks about media buying. He also goes into cycling in San Diego, his photographic adventures and how he optimizes his life. Stellar pod, with a stellar person! #ROAS