Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!
This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.
Triple Whale is thrilled to announce that it has officially become a Shopify Plus Certified App.
From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.
The ability to create product bundles right in Shopify is finally here! Learn why, when, and how to create bundles to increase your AOV and boost revenue.
Let's explore the importance of email marketing in maximizing customer lifetime value.
In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.
The cost to acquire a customer isn't getting any cheaper. Here are 6 actionable, highly effective ways you can invest in improving DTC customer retention today.
You need to give your target audience a reason to become your customers. This is precisely what weāre going to talk about in this articleācustomer value. Customer value refers to how much a product is worth to customers.
eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.
If you havenāt yet leveled up on your CRM and retention strategy, this is for you! Weāll break down what ecommerce CRM is and some best practices around CRM strategy, including email, SMS, subscription, and CX management.
It may be a challenge but we at Triple Whale are here to assist you in leveraging your data to increase your conversion rate and achieve long-term success.
In this blog we're going to find out how to reduce your subscription churn, tackle the two most common subscription churn problems and take them down together.
In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.
Hereās what happens traditionally. You pick a goal, you drive traffic, you retarget that traffic to get a conversion based on how they interacted. Familiar? Thatās an outdated playbook though. In this article, we'll dive into how to create the best customer journey and make smarter acquisition decisions.
In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.
A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Hereās how to craft the perfect customer journey map.
Knowing your Customer Lifetime Value (CLV) can help enhance your companyās total revenue. Learn how to calculate CLV in this article.
In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.Ā
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your retention rate..
Customer Lifetime Value or LTV in marketing is your customerās total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.
Understanding which paths customers are taking to purchase your products, i.e. product journey mapping, is critical for success. In this post, we teach you how to perform a 4-step product journey analysis.
In this episode we sit down with Marcus Milione and go over why the customer is right even if they are wrong. #ROAS
In this episode, we go over how to best retain customers with Gina Perrelli #Adspend
In this episode of ROAS we go over the importance of customer experience and why it can make or break a brand as well as the important role it plays in customer retention. We also go deep into Eli's extensive travels to find where some of the best spots in the world are to vacation. #ROAS
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. #ROAS
In this episode of adspend we go over how to increase customer retention and drive LTV per customer. #Adspend
DTC brands are scaling faster and smarter with Triple Whale ā check out our case studies on some of the brands we work with.
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