But we hate when there are lies floating around from our competitors. We’re proud of the work we do at Triple Whale, and we had to set the record straight.
Let’s talk about the facts.
The Truth 🤝
Hard no.
Over 10,000 brands use Triple Whale.
• 💰 We have brands achieving 100k to 250+ million in annual revenue
• 📈 We have the tools and support to grow their success
Among our customers, you’ll find numerous large Shopify brands you’ve likely heard of, such as The Miami Heat, True Classic Tees, Milk Bar, Portland Leather, Cozy Earth, Mary Ruth’s, and more.
“I feel really bullish about the alignment that Triple Whale can help us achieve by giving a comprehensive 360 access to everybody who's involved at different steps of the process… When you're looking at enterprise-level solutions, that is the challenge. It's having a single source of truth, getting everyone on the same data platform, and seeing the data in real-time.”
Matthew Strelitz
Director of Performance Marketing, Miami Heat
We have a dedicated customer support team that provides seamless onboarding and fast time-to-value.
You don't have to wait 60 days to see if the platform works for you. Our team includes:
• Onboarding and implementation specialists
• Live chat representatives
• Customer success managers
• Experienced ecommerce strategists
We reply in minutes, not days.
“Onboarding and customer success teams are really reactive and respond quickly”
Ian M.
“I was particularly impressed with their exceptional customer support, as they were able to quickly address any issues and had everything sorted out efficiently.”
Mike P.
Triple Whale offers a more holistic platform with a greater ability to simplify your tech stack and efficiently operate your business.
Many of our competitors want you to think they are on par with us. 🤠
Our platform includes attribution, data aggregation & visualization, customer and Product Analytics, creative analysis, RFM audiences, custom segment builder, influencer management, Web Analytics, and more.
The next time an attribution or dashboard tool tries to tell you they compete with us, just remember…
“What they claim their service does is exactly what it does, unlike many of their competitors.”
Hassan B.
This update will not impact Triple Whale’s attribution.
Triple Whale already uses alternative methods to track user activity without auto-appending unique identifiers to links. Your Triple Whale UTMs will not be affected either. We're keeping our eyes out for any changes, and continuously looking for ways to solve any potential future issues to protect our customers and their businesses.
Check out our blog on iOS 17
The Truth 🤝
Transparency and accuracy are core to our product.
There is no other company providing transparency into attribution backed by actual Shopify orders like ours.
Don't trust our attribution? Easily peek behind the scenes of each order and follow the exact customer journey.
This video from our Co-Founder, Aj, demonstrates the correlation between our attribution and Shopify revenue.
Triple Whale uses a completely proprietary first-party pixel that we have developed (not true for our competitors).
With Triple Whale, you have the flexibility to measure performance in a way that best suits your business. We offer seven unique attribution models: First Click, Last Click, Linear (Paid), Linear (All), Triple Attribution, Triple Attribution + Facebook views, and Total Impact.
Unlike most of our competitors, we include email and SMS in our attribution and provide zero-party data through our post-purchase survey and integrations with Kno and Fairing.
Total Impact goes beyond click attribution, utilizing first & zero-party data to model the total view of where your customers are actually coming from.
See How Total Impact Illuminates Mary Ruth's True ROAS
We update our data as close to real-time as possible (usually 15 min or less).
So, this one is kind of true. Our competitors update their data hourly which is why they position it this way. Our real-time data gives you a better opportunity to optimize in real-time, saving money and increasing ROI.
"[Prior to Triple Whale], it could take multiple weeks to get answers to questions that needed to be answered in real-time. And now the data is at our marketing team's fingertips. We're not waiting to find the answers. It's all there for us in real-time."
Greg Dalby
SVP Omni Channel, Milk Bar
With Triple Whale, you can see your ad-level performance, analyze your business through custom metrics and segments, and even drill down to the individual touchpoints from each of your customers.
It doesn’t get more granular than that.
We have many customers who switch over from competitors because they want our more granular data.
“I'm able to get real-time granular insights into my business which would be hidden in a data set somewhere, and they are now clearly shown to me in an actionable way”
Admin M.
Our Total Impact Attribution model leverages modeled data based on your first and zero-party data combined with an algorithm built with input from ecommerce operators.
However, the rest of our attribution models do not use modeled data.
Some of our competitor’s models can take 60/90 days for the data to be ready. And even then customers don’t ever fully understand the black box models, which is when they reach out to us.
9/10 of our customers are able to set up their stores in one afternoon and the data starts flowing immediately once integrations are set up. Our goal is to ensure quick time to value and data transparency. Easily understand and enjoy Triple Whale’s fast data flow with intuitive UX/UI. Our customers say it’s a breath of fresh air when they are used to traditional data viz tools.
“At MaryRuth’s, we are big advocates of Total Impact. Not just because it made the numbers look better, but because it really aligned - I can’t say that enough - with everything we were intuitively and subconsciously knowing. We knew things the data wasn’t showing. We knew the reason it wasn’t showing is because the data is so complex and the way we measured was too simple. It really helped us.”
Wyatt Lowe
Sr. Director of Digital Growth, MaryRuth's
The Truth 🤝
While many of our competitors charge according to ad spend and page views, we align ourselves with your number one goal: growing your business.
Let's face it, all software is priced based on value metrics.
Check out our pricing page to see for yourself.
The truth is, we lowered our pricing for 75% of customers and simplified our packages.
Really, this one makes us laugh. This Twitter thread from Aj, provides transparency into our reasoning behind the new pricing and packaging.
With Better Data
.png)