In this blog, you'll find a peek inside what it's like acquiring a DTC brand, some TikTok hooks for you to steal, and some free leadership resources from Naval's coach. Powerful.
Cashflow is the lifeblood of your business, without it... well, you can say goodbye to ad budget, inventory, and more. Today's essay is a fantastic primer on how to approach cashflow management for your DTC business. By the end you'll feel confident re: your finance strategy going into 2023 and beyond.
In this blog we have must read material going into BFCM and the rest of the year.
In this article we’ll be covering subject lines, creatives, and the buzzword “segmentation” with clear action items for you to take away and apply to your holiday email marketing. So, buckle up and take notes!
In this blog we learn how to structure a high converting offer, how to decide whether to build a big or ‘lean’ agency, how to monetize WITHOUT a massive audience and more!
At the end of the day, your strategy is your north star. In this article you'll learn how to think strategically and talk about it with executive leadership and get on board with the craziness.
In this blog we go over CRO Fundamentals for DTC brands, we talk about ad creative trends and more!
In this blog we'll cover why ecom operators NEED an understanding of finance (it kills businesses), why DTC brands should get into retail, we'll explore Amazon as a channel for ecom brands and more.
In this blog there's a step by step walkthrough on how we would start and launch a brand going into 2023, we have some unconventional CRO advice and a fascinating breakdown on Pedialyte's (yes the hangover drink) genius marketing strategy.
In this blog we explore the future of VC funding for consumer brands, we learn how to start prepping for a successful (and profitable) BFCM and we have 5 pieces of actionable advice for early stage DTC brands.
In this blog we learn about tech for DTC as well as DTC insights/trends, how to grow your TikTok show from 0-84,000 followers in 90 days and how to get <$1 CPMs on TikTok ads.
In this blog we learn how to scale an eCommerce brand, we have some easily applicable CRO strategies for your brand and proven UGC script you can steal for your own brand.
In this blog we dive into how you can combat rising CAC with proper affiliate marketing strategy, we have a breakdown of 5 marketing lessons we can learn from Shopify and we have a deep dive into Klaviyo’s new strategic partnership with Shopify.
In this blog we discuss the backlash Instagram has been facing this week + how brands can adapt. We explore TikTok’s new pivot to SEO, and how to take advantage of it in your business.
In this blog we have simple tips to 10X your productivity, we a breakdown of Meta’s newest feature that will allow you to sell products natively via Instagram DMs and we recommend you 10 documentaries that will change the way you think about business.
In this blog we give you the playbook for building an international ecommerce business, we learn how to build an 8-figure company and we discover how TikTok is coming for Google in the search engine game.
In this blog we have a fascinating thread on the hypothesis that DTC has ‘failed’ as a whole. Then we have an article on some updated TikTok ads data. Finally, we have a guide giving away the secrets to massive LinkedIn growth.
In this blog we have a full market research checklist, an article on important data re: the looming recession and we talk about how to run better 1:1 meetings.
In this blog we have a brand new (massive) Shopify announcement, we have 7 powerful marketing principles and 6 dead-simple tips to level up your online writing.
In this blog we have 16 ways to generate creative marking ideas, we talk about Cashflow Management on your DTC and we have an article about Zac Efron joining L. Catterton’s Kodiak Cakes as Chief Brand Officer.
In this blog we have tactics you can use to get your conversion rate up. We have a breakdown of what it was like to attend Apple’s WWDC keynote and an analysis of financial benchmarks for DTC brand.
In this blog we learn how to construct high converting landing pages, we talk about Meta COO who stepped down and what that means for you as an ecommerce marketer. In addition, we dive into the evolution of ecommerce towards digital products.
In today's blog, we dive into the future of ecommerce, AI, and the current economic situation. We reveal a life-changing Google Drive hack and we find out how to unlock better performing ad creatives.
In this blog we have a fascinating breakdown of Twitter’s spam bot problem and a breakdown of Notion’s masterful approach to brand and marketing.
In this blog, we explore how to use data to grow your ecom business, how your DTC business can navigate the looming recession and we have a deep dive into the current state of TikTok ads.
If you want to run profitable promotions that help make your business more valuable over time, you need some context on how customers behave when you push those markdowns live.
In this blog we talk about all things merchandising in ecommerce, we explore how to use a VA to save you 40 hours per month, and we learn how to scale your ecom brand to $30M without funding.
In this blog we have a breakdown of the wild takeover Elon Musk pulled on Twitter, some new Performance Max updates that ecom marketers should know about and an entertaining and informative thread on the history of Chuck E.
In this blog we talk about building a successful freelance biz, how to build a community for your brand and the standoff between Elon and the Twitter board.
In this blog we dive into how competition affects your brand’s marketing, how to make your SMS campaigns not boring and we have a prediction on how Elon Musk will change Twitter.
In this blog we talk about bootstrapping an ecom brand, controversy around Facebook inflating advertising metrics and we have 14 marketing tools that you were probably missing out on before.
In this blog we dive into what the future of ecommerce will look like, we have 40 potential viral TikTok hooks for you to steal and we find out how to build a profitable brand in today’s world.
In today's blog we discuss five major strategic mistakes ecom brands make, how to unlock growth via TikTok Ads and we have a quick round-up of email design inspiration for your ecommerce brand.
In today's blog we talk about ways to wreck your ecommerce business, how to bootstrap CROSSNET to over $10M and cash flow management for ecommerce businesses.
In today's blog we talk about why CX can’t be ignored, how a startup’s sole dependence on Facebook cost them over 100M dollars, how TikTok took over the world and 8 counterintuitive marketing strategies that actually work.
If I had to name one digital marketing channel with the most wasted potential, it would be email marketing. If you want to increase email revenue, you have to take a different approach.
In today's blog we have a full LinkedIn marketing playbook, high-converting UGC script for you to steal and a brilliant piece on the evolution of Shopify.
Today we talk about mistakes to avoid as entrepreneurs, 13 actionable strategies for audience growth on Twitter and how to use TikTok to scale your brand, organically.
In this week's blog we cover how to craft a high-converting website, how to manage losing $35 BILLION of market cap and we found a free database of over 380 DTC brands that you can draw ad inspiration from.
In today's blog we talk about how lucrative engineering can be, we have an essay on some ways you could leverage an NFT loyalty program and what metadata is being used, mined and how useless most of it is.
FB Ads Manager can be confusing. Below, we will look at my top 5 favorite indicators for evaluating poor performance and how to optimize them.
Today we talk about how Twitter maybe the last domino to fall before mainstream adoption of NFTs. We have another exploration of Web3 and a read on why LinkedIn is so “cringe”.
Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.
Today we have a wonderful read on Sonic Branding, a breakdown of the actual biz impact of a viral TikTok and an exploration of Web3 thru the lens of Aggregation Theory.
After we've seen a few use cases on the agency side. Let’s dive into some use cases on the brand side and how to set this up (which can be used for any type of business on Klaviyo).
Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.
In the same way that you diversify your investment portfolio to mitigate risk, you can diversify your customer file to make future sales more predictable. In this article, we'll outline the foundations of managing your customer portfolio.
Today we have a phenomenal breakdown of how Muddy Bites is finding incredible success on TikTok. We'll talk about upgrading your twitter, CPMs and CPCs. And as always, we have our tip, tool and fact of the week.
Today’s essay breakdowns 5 core truths to performance marketing in a fun and delight way.
In today's blog, we explore online Reviews in FB, how to maximize Q5 Ads and we have a wonderful business breakdown of the NFL. And as always we have our tip, tool and fact of the week. Def check the tool.
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
We have an eloquent essay on Nietzsche, Walking & Creativity. Three sensation threads, one exploring the paradox of choice. The second is an interesting take on the state of content marketing. Plus, our Chirpty!?
In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.
In today's blog, we'll learn how to perform a quick and robust creative analysis and why creative isn’t always the biggest lever. Our recommended reading has a fantastic essay exploring misery and we'll be wrapping it up with our tip, tool and fact of the week.
As digital marketers, we typically perceive and evaluate ads by the results they produce. But in focusing on outcomes, we often fail to consider how we achieve those outcomes. So how does advertising actually work? In this article, we'll answer this question and find the key to building effective advertising strategies.
In this article we talk about hiring and scaling people, the false dichotomy between Brand and Performance, and the wild story about someone creating a song from a TikTok comment and then blowing up on Spotify.
While plenty of apps will have you believe you need fancy “AI” product recommendations, it doesn’t have to be complicated. In today’s post we’ll talk about how you can create a simple offer that adds incremental revenue to every sale.
In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.
In this article, we touch on FB launching automated ad buying, dubbed “Ad Strategies”. It looks like a souped up version of Boosted Posts, nevertheless fascinating to see what FB is using resources on.
In this post, Ash gives a step-by-step breakdown on how he was able to scale his TikTok ads to $10k/day in spend.
Scaling Facebook ads is a little like serving up a 3 star Michelin meal. Learn how to scale Facebook ads like an executive chef with careful touches and TLC.
Learn TikTok marketing essentials from the mind behind Auntie Anne’s TikTok account. This blog covers the anatomy of a TikTok and practical tips for your biz.
The DTC industry is rapidly evolving through the use of psychology-based creative in advertising. Learn how humans are wired to respond to these types of ads.
“Confessions of An Advertising Man” is surprisingly relevant to today’s client-agency relationships and attitudes inside advertising as a whole. The thing that's really surprising though, was Ogilvy’s performance marketing mindset. Sounds crazy? Read on.
Marketing attribution is a hot topic in the eCommerce world, especially post-iOS14, when in-platform metrics have become less reliable than ever. In this article we'll dig into attribution from a first-principles perspective to help you make informed decisions.
Even though Facebook's traffic campaigns have a bad reputation, they can contribute to a profitable customer acquisition strategy. Find out everything you need to know before wasting your time and money.
In order to grow your DTC brand, you need to attract customers. Here are a few ideas to help your customer acquisition strategy.
Behind every successful paid advertising campaign is a successful piece of creative. Let's explore how to truly test and scale your creative performance.
You’ve heard about the importance of brand storytelling. But how do you implement it? We got you in this tactical, step-by-step guide on how to use storytelling to grow your brand this year.
Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.
In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.
In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.
You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).
Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.
In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.
Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.
Today’s issue of Whale Mail is stuffed with a CVS receipt’s worth of knowledge in a Shopify notification (that analogy works right?).
Marketing Efficiency Ratio allows you to abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend? Learn about MER in this post.
The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).
Here’s what you can look forward to in this blog, What does it mean to “exit” your eComm biz? Is your store’s menu optimized? How do you know if investing in SEO is right for your business? What Shopify’s principal engineer believes will be the future of commerce.
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
In this blog, we talk about creative testing strategy, how important communities are, and the data overload we are now experiencing. We have a thread on how to keep churn low and as always we have the tip, tool and fact of the week at the end.
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
In this blog, we explore what makes a genius, Pinterest ads, and how Starbucks extracts maximum value out of every customer.
Unfortunately, ROAS is frequently used as the north star for budget planning and eCommerce strategy. Those are not jobs ROAS is equipped to do well. In this article, we'll explore how ROAS can be used and abused, and what metrics we should be using in its place.
We have included some epic essays on the best acquisition strategies for B2B SAAS and why you don’t need to optimize your store. We move on to a deep conversation on the best scaling strategy for Facebook Ads and with the principles of persuation. Closing out the reading recs section is a fantastic thread on the Cult of Apple.
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.
In this article, we'll be breaking down everything you need to know about welcome series emails.
Today we have an incredible discussion about the supply chain, we go into the viability of the “drop” strategy closing with Web dropping the hammer on the big brain moves of Walmart + Netflix. As always, we have our fact, tip, tool and question of the week.
The thesis of the fogg behavior model states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
We have a fairly technical, but amazing article on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).
This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.
In this mail, we explore a masterclass in guerilla marketing and dive into the Metaverse. Closing with a reading section on the Positive Thinking Principle, and as always, we have our fact, tip, tool and question of the week.
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.
The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.
Today we have a fantastic roundup. Alex Danco has a set of essays that are just fabulous, I have linked to the last one. Check them out you won’t regret it.
In this post, we show you how to get more email subscribers (0 to 500k!) in just 10 months. There are a plethora of email marketing tips and strategies in this piece.