The State of DTC Advertising in 2022
We analyzed $530M in ad spend across 5,000+ e-commerce stores. Here are 8 trends defining DTC this year.
THE DATA
$530M
In ad spend analyzed
5,000+
Ecommerce stores
8 Trends
Defining the industry
Overview
What's new in DTC?
In the State of DTC Advertising 2022, you'll learn:
Which platforms DTC advertisers are flocking to this year.
Average spend on TikTok, and average Facebook CPM by revenue cohort.
Average AOV and MER by category, and how those metrics correlate to revenue.
Much, much more.
What You'll Get
In the State of DTC 2022 report
We took a deep dive into the state of DTC advertising. In this report, you'll find out where DTC media buyers are spending this year, what kind of results they're getting, and how to leverage that data to drive more profit in 2022 and beyond.
