Pamela Covert

Pamela Covert is a Senior Client Partner at AdQuadrant, with 4+ years of experience in building digital paid advertising strategies for franchise, legal, automotive & e-commerce industry leaders.

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Enhancing Customer Understanding with Cohort Analysis

When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.

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