Kate Parish

Kate Parish is the CMO at Onilab, a web development agency. Being a top executive in a company specializing in eCommerce, she spends much time researching new approaches in UX/UI design, Magento PWA development, and headless commerce on the whole. At the same time, Kate strives to keep up with the latest developments in digital marketing to modify the company’s promotional strategy accordingly. Her primary areas of interest are SEO, branding, and SMM.

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How Can Big Data Improve Customer Experience?

This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.

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