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How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year

Customer:
Portland Leather Goods
Industry:
Apparel & Accessories
Features:
Triple Pixel, Summary Page
263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue
$100K+
In affiliate sales attributed, now scaling to $3M+
60%
Increase in Net Profit YOY

Portland Leather Goods produces the world's finest full grain leather products at unbeatable prices. Their philosophy is simple: they make the best leather goods they can for the lowest possible price, and then they sell them at the lowest sustainable markup.

How Portland Leather Goods Boosted Net Profit +60% YoY By Leveraging Triple Pixel Insights

Challenges

After the iOS14 rollout, the Portland Leather Goods team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero, making mapping conversions back to the ads and channels they came from next to impossible. The team knew they still had high-performing ads, but they were unable to determine which ads were winning - or even which channels were most effective for running conversion ads. Unreliable on-platform reporting required the PLG team to pull all of the data at their disposal and manually calculate core KPI's in enormous spreadsheets. The process was time consuming, and still didn't result in the detailed insights necessary to answer pivotal questions on marketing performance from the brand's leadership team.

Solution

The Portland Leather team implemented the Triple Pixel after seeing a friend post about Triple Whale on Twitter. Even just a few weeks after implementing the app and leveraging the available data, the team saw their performance moving back in the right direction. “Getting the attribution back was a no brainer,” McCoy (CMO) said, “And then it went further, finding out that we were more profitable than Facebook through Triple Whale reporting, even versus pre iOS 14. We were getting a better look into our performance than ever before."

“Triple Whale puts the trust and confidence back into where you’re spending your money and how it's coming back to you. Straight up, you gotta use it. I'm dead serious. I love it." - Matt Fey, Marketing Manager, Portland Leather Goods

Strategy

For the Portland Leather team, the Triple Pixel brought data accuracy back for powerful scaling, generating insights foundational to evolving the brand's marketing strategy. They also found that Triple Whale's Summary Page aggregated and calculated core business metrics, eliminating the need for time-intensive reporting. Some of their strategies include:

  • Developing a Product Density Strategy Based on Pixel Data: Using Triple Whale, the PLG team is able to verify which purchases are associated with a given ad or ad set. This gives the team detailed insight into which ad creatives are better for directly selling a particular product versus those that are better suited for driving site traffic to explore a broader catalog. As this data was revealed, MacCoy and Matt developed a product density strategy that effectively drives traffic to products that consumers are more likely to purchase, in addition to products they'd like to sell more of. Using Pixel data, combined with their new campaign strategy, they scaled Circle Bag sales from around 55 units a day to 200 units a day. This led to an overall increase in annual revenue from about $1.5M to $5.6M!
  • Optimizing the Portland Leather Affiliate Marketing Program: Prior to implementing Triple Whale, the Portland Leather marketing team was preparing to shut down their affiliate program due to lack of attributable revenue. Once they set up the Pixel, they quickly realized that their former influencer marketing platform was wildly underreporting conversions. Influencers and affiliates were actually driving significantly more revenue, and the channel had the possibility of scaling by the millions. The team reviewed the data, organized their discount codes, and then began scaling up their program once more. Portland Leather Goods is now on track to hit $3M+ in affiliate/influencer revenue by end of year 2023 - a significant volume of sales that would have been missed without Triple Pixel data.
  • Focusing on Holistic Marketing Strategy: With data reclaimed in addition to essential marketing and business calculations available at a quick glance, the Portland Leather Team leveraged these critical insights to refine their marketing strategy across channels. Overall the PLG team has seen a +60% growth in Net Profit, compared to the year prior.

‍

‍

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Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter.

MACCOY MERKLEY
CMO, Portland Leather Goods

How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year

Customer:
Portland Leather Goods
Industry:
CMO, Portland Leather Goods

Portland Leather Goods produces the world's finest full grain leather products at unbeatable prices. Their philosophy is simple: they make the best leather goods they can for the lowest possible price, and then they sell them at the lowest sustainable markup.

263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue
$100K+
In affiliate sales attributed, now scaling to $3M+
60%
Increase in Net Profit YOY

Challenge

After the iOS14 rollout, the Portland Leather Goods team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero, making mapping conversions back to the ads and channels they came from next to impossible. The team knew they still had high-performing ads, but they were unable to determine which ads were winning - or even which channels were most effective for running conversion ads. Unreliable on-platform reporting required the PLG team to pull all of the data at their disposal and manually calculate core KPI's in enormous spreadsheets. The process was time consuming, and still didn't result in the detailed insights necessary to answer pivotal questions on marketing performance from the brand's leadership team.

Solution

The Portland Leather team implemented the Triple Pixel after seeing a friend post about Triple Whale on Twitter. Even just a few weeks after implementing the app and leveraging the available data, the team saw their performance moving back in the right direction. “Getting the attribution back was a no brainer,” McCoy (CMO) said, “And then it went further, finding out that we were more profitable than Facebook through Triple Whale reporting, even versus pre iOS 14. We were getting a better look into our performance than ever before."

Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter.

Explore the deep ocean of e-commerce & analytics.
Get a tour

How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year

Learn how Portland Leather Goods boosted net profit +60% YoY by leveraging Triple Pixel insights.

‍

Download the Full Case Study
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THE RESULTS

263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue
$100K+
In affiliate sales attributed, now scaling to $3M+
60%
Increase in Net Profit YOY

THE RESULTS

263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue
$100K+
In affiliate sales attributed, now scaling to $3M+
60%
Increase in Net Profit YOY

THE RESULTS

263%
Growth in Circle Bag sales, unlocking an additional +$4.1M in revenue
$100K+
In affiliate sales attributed, now scaling to $3M+
60%
Increase in Net Profit YOY

MACCOY MERKLEY

CMO, Portland Leather Goods

Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter.

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money
about
Portland Leather Goods

Discover more about

Portland Leather Goods

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money

Overview

Portland Leather Goods produces the world's finest full grain leather products at unbeatable prices. Their philosophy is simple: they make the best leather goods they can for the lowest possible price, and then they sell them at the lowest sustainable markup.

Challenge

After the iOS14 rollout, the Portland Leather Goods team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero, making mapping conversions back to the ads and channels they came from next to impossible. The team knew they still had high-performing ads, but they were unable to determine which ads were winning - or even which channels were most effective for running conversion ads. Unreliable on-platform reporting required the PLG team to pull all of the data at their disposal and manually calculate core KPI's in enormous spreadsheets. The process was time consuming, and still didn't result in the detailed insights necessary to answer pivotal questions on marketing performance from the brand's leadership team.

Solution

The Portland Leather team implemented the Triple Pixel after seeing a friend post about Triple Whale on Twitter. Even just a few weeks after implementing the app and leveraging the available data, the team saw their performance moving back in the right direction. “Getting the attribution back was a no brainer,” McCoy (CMO) said, “And then it went further, finding out that we were more profitable than Facebook through Triple Whale reporting, even versus pre iOS 14. We were getting a better look into our performance than ever before."

Results

For the Portland Leather team, the Triple Pixel brought data accuracy back for powerful scaling, generating insights foundational to evolving the brand's marketing strategy. They also found that Triple Whale's Summary Page aggregated and calculated core business metrics, eliminating the need for time-intensive reporting. Some of their strategies include:

  • Developing a Product Density Strategy Based on Pixel Data: Using Triple Whale, the PLG team is able to verify which purchases are associated with a given ad or ad set. This gives the team detailed insight into which ad creatives are better for directly selling a particular product versus those that are better suited for driving site traffic to explore a broader catalog. As this data was revealed, MacCoy and Matt developed a product density strategy that effectively drives traffic to products that consumers are more likely to purchase, in addition to products they'd like to sell more of. Using Pixel data, combined with their new campaign strategy, they scaled Circle Bag sales from around 55 units a day to 200 units a day. This led to an overall increase in annual revenue from about $1.5M to $5.6M!
  • Optimizing the Portland Leather Affiliate Marketing Program: Prior to implementing Triple Whale, the Portland Leather marketing team was preparing to shut down their affiliate program due to lack of attributable revenue. Once they set up the Pixel, they quickly realized that their former influencer marketing platform was wildly underreporting conversions. Influencers and affiliates were actually driving significantly more revenue, and the channel had the possibility of scaling by the millions. The team reviewed the data, organized their discount codes, and then began scaling up their program once more. Portland Leather Goods is now on track to hit $3M+ in affiliate/influencer revenue by end of year 2023 - a significant volume of sales that would have been missed without Triple Pixel data.
  • Focusing on Holistic Marketing Strategy: With data reclaimed in addition to essential marketing and business calculations available at a quick glance, the Portland Leather Team leveraged these critical insights to refine their marketing strategy across channels. Overall the PLG team has seen a +60% growth in Net Profit, compared to the year prior.

‍

‍

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