How Portland Leather Goods Used Triple Whale to Scale Their Best-Selling Product Sales +263% Year Over Year
Learn how Portland Leather Goods used Triple Whale & Triple Pixel to empower their product-specific campaign strategy and achieve significant growth YoY.
THE RESULTS
MACCOY MERKLEY
CMO, Portland Leather Goods
“Triple Whale assembles all of your dashboards in one place, creating an overarching view of the health of your advertising. The Triple Pixel empowers you to eliminate the ads that are not performing despiteFacebook's claiming to do so, saving you money and putting the power back in your hands to advertise with confidence."
Discover more about
Portland Leather Goods
Overview
Prior to Apple's iOS 14.5 privacy policy changes, Portland Leather Goods had a reliable strategy for their advertising efforts, with a consistent pattern of results. But after the rollout, the team quickly felt the impact of the data loss. While Shopify still reported incoming revenue, core ROI metrics formerly identified via on-platform ad reporting dropped to near zero.
Challenge
iOS 14.5 changes caused significant data loss, leaving the PLG team shooting in the dark with conflicting on-platform attribution data. As a result, calculating core profitability and KPI metrics became daunting, requiring significant number-crunching. Additionally, the lack of customer journey mapping made omni-channel marketing for dozens of SKUs deeply frustrating.
Solution
Implementing the Triple Pixel brought data precision back for powerful scaling, highlighting key insights critical for optimizing marketing strategy. Manual reporting became a thing of the past, as Triple Whale's Summary Page began calculating essential KPI's without intervention, aggregating PLG's vital metrics into one view. Lastly, customer Journey data provided product level insights that enabled PLG's team to develop strategy for more efficient scaling.
.svg)
Results
Using Triple Pixel data, combined with a new product-specific campaign strategy, PLG scaled one SKU's sales from around 55 units a day to 200 units a day. This led to an overall increase of $4.1M in annual revenue! Additional attribution insights helped the team discover that $100K+ in previously unattributable revenue came from PLG's affiliate program, a program they had considered discontinuing due to lack of results!
Now optimized and scaled, the affiliate program is on track to hit over $3M in revenue by the end of 2023. In sum, since implementing Triple Whale & Triple Pixel, Portland Leather Goods has achieved a +60% increase in Net Profit, year over year.
