How Doe Lashes scaled 2,900% on TikTok with Triple Pixel
Doe Lashes was going viral, but they struggled to scale their ads because of unreliable and disorganized in-app analytics.
THE RESULTS
Jason Wong
Founder, Doe Lashes
"We shifted a lot of our budget away from Google and Facebook into TikTok. That’s purely because we’re seeing better performance through the Triple Pixel from Triple Whale."
Overview
Doe Lashes was going viral, but they struggled to scale their ads because of unreliable and disorganized in-app analytics. With Triple Whale’s centralized metrics, they eliminated the hassle of manually compiling data, drove faster and smarter business decisions, and revealed campaign insights that allowed them to scale profitably on TikTok.
Challenge
With personalized funnels running across Facebook, Instagram, Snapchat, TikTok, email, and SMS, it was a huge challenge to draw useful performance insights. On TikTok, it was virtually impossible.
In addition to the data issues, The Doe team was spending two to three hours every week using spreadsheets to track daily changes in CTR, ad spend, and ROAS.
Solution
Triple Whale’s Triple Pixel finally revealed accurate attribution to TikTok campaigns. Doe Lashes was able to identify winning and losing ads, optimize their content strategy, and scale with outstanding ROAS. With a customized, real-time snapshot of raw data like CTR and profitability calculations like MER, Triple Whale’s dashboard made Jason’s data easy to understand and communicate, and drove smart decisions about advertising campaigns and channels.
This unlocked an explosion in profitability, in addition to massive time savings in multi-channel management and reporting.
.svg)
Results
Doe Lashes scaled their TikTok ads by +2,900%, with a ROAS that outperformed their Facebook account by 150%. The visibility into their multi-channel ad performance and full-funnel customer journey continues to help them optimize offerings and swell sales.
Jason also found that Triple Whale unlocked about $7,200 worth of time savings per month, as manual reporting and spreadsheet maintenance was quickly eliminated with the Summary Page's real-time performance insights.
