Triple Whale’s Triple Pixel finally revealed accurate attribution to TikTok campaigns. Doe Lashes was able to identify winning and losing ads, optimize their content strategy, and scale with outstanding ROAS. With a customized, real-time snapshot of raw data like CTR and profitability calculations like MER, Triple Whale’s dashboard made Jason’s data easy to understand and communicate, and drove smart decisions about advertising campaigns and channels.
This unlocked an explosion in profitability, in addition to massive time savings in multi-channel management and reporting.
Doe Lashes scaled their TikTok ads by +2,900%, with a ROAS that outperformed their Facebook account by 150%. The visibility into their multi-channel ad performance and full-funnel customer journey continues to help them optimize offerings and swell sales.
Jason also found that Triple Whale unlocked about $7,200 worth of time savings per month, as manual reporting and spreadsheet maintenance was quickly eliminated with the Summary Page's real-time performance insights.