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Mike Lee, Soul CBD, and the Fighter's Mindset
Last Updated:  
December 29, 2022

Mike Lee, Soul CBD, and the Fighter's Mindset

1. What is the Fighter's Mindset? How does that translate to what you're doing now?

The fighter's mindset is all about getting knocked down and getting back up. Learning how to do that (both literally and figuratively) helped me immensely when creating Soul. Being an entrepreneur is all about learning from mistakes but most importantly not being afraid to get in the ring. I think this valuable skill has helped me in all aspects of my life.


2. Is focus something we take for granted?

Focus tends to be a rarity nowadays with some much content and distractions consuming us everyday. As a fighter I found many ways to get into flow state and mentally visualize and prepare before a big fight. I also think constantly losing focus is a great indication that you aren't doing what you are meant to/are passionate about.


3. How do you tell the difference between a reputable CBD brand and something else?

In a highly unregulated industry, it is incredibly important that you know where a brand is sourcing from. All of our cannabinoids come from organically grown hemp and it's double third-party lab tested. We go above and beyond what is required because we believe in the efficacy and quality of our products and brand. You need to look at COAs (certificates of analysis) and have direct/clear responses from a brand's CX when asking about quality.

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4. You guys do a great job of talking about not just physical pain, but anxiety - how does CBD redefine your perception of stressful situations?

Helping with anxiety is one of the greatest benefits of using CBD regularly. It activates the endocannabinoid system by putting your nervous system in homeostasis. Essentially allowing you to get into your parasympathetic state (rest and digest) and out of Fight or Flight.

5. You mentioned an eventual evolution to a suite of health related products. What types of products are you considering next?

We are diving into some major pain points: Sleep, Anxiety, Pain and focus being some of the main ones. We want to serve many pain points while including so many more all natural ingredients, that have been clinically proven, to our product mix. For example this year we launched our first non-cbd line with Dr Jessica Peatross known as the Hero Line! It is a Thyroid capsule, Hormone capsule and Gut supplement that people are raving about.


6. Does Pickles (Angie's pup) have an opinion on CBD?

Pickles and my dog (Shiny) love CBD! Dogs are mammals as well obviously and all mammals have an endocannabinoid system. We have seen incredible results with getting old dogs out of joint pain and all dogs to help with general separation anxiety, travel, etc.

Learn how Triple Whale can level up your ad performance like Soul

7. Harder or easier working with family?

A little bit of both. While there are so many benefits making sure you create clear lines of communication and understanding of each other's roles and responsibilities is massive.

8. Can we pick your next gummy flavor?

Deal...as long as it's not Whale flavored.

About the Author

Colin Dougherty

Colin is Head of Content at Triple Whale. He enjoys long walks on the beach, tequila sunrises, and a quick dip in the ocean.

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