Write For Us

That's it! That's the tweet.

Make sure your Google Doc is public and editable before sharing it with the Triple Whale team.

All edits, feedback, and draft status updates will be communicated via Google Doc.

Make sure you verify the title and target keyword of your article with our in-house editor prior to writing.

If you don't have a specific keyword in mind, let us know what you want to write about and we'll send over a keyword that makes sense.

Once you have your target keyword nailed down, make sure it is incorporated in your title, headers, and throughout the post according to on-page SEO best practices.

Use headers (H2s and H3s) to break up your post, organize information, and incorporate target and secondary keywords. Here's a useful guide on how and why we use headers in our content.
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If we've given you Required H2s, make sure those sections are incorporated in the post (along with others the make sense in context of the article). If not, use H2s that create the most value for the reader. Whenever possible, and when it makes sense, number your H2s and H3s to further clarify the structure of the post.
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Nothing kills the vibe more than a giant block of text.
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Use images frequently to elucidate concepts and provide examples. Use memes. Embedded tweets and videos are great, but limit GIFs please.

As a rule, try to have a least one visual per section or H2. Make sure your images are compressed using TinyPNG.

Your introduction should be between 150-200 words. Your first section, introduced by an H2 that includes the target keyword, should then provide a simple and straightforward answer to the central premise of the post (i.e. "What is customer retention?")

Your conclusion should be succinct, and should bring home the core tenets of the article. It should then tie those core tenets back to one of Triple Whale's core products.

So if your target keyword is "influencer marketing," your conclusion H2 should be "Gain increased visibility on your influencer marketing campaigns with Triple Whale," and should link to include a call-to-action for Affluencer Hub.

Note: Please do not make the header of your conclusion, "Conclusion."

Use the Triple Whale Tie-In that we give you for cues on how to frame the post around Triple Whale products, but please do not simply copy/paste it into the conclusion.

While the conclusion is great place to talk about the Triple Whale products, and should do just that, you should not hesitate to mention/link to Triple Whale products if they are applicable to a given section of the post.

Use Title Case for the title of your article. Do not use it for your headers. So if your title is "How to Decode MER & Why It Matters," your first header might be, "What exactly is MER?"

If you're using an acronym throughout your post, please spell it out the first time. Marketers of all shapes and sizes read our blog, including beginners and SMBs (small-to-medium-sized-businesses).