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(00:00):

oy do I have a screamer of a launch for you today. So we just finalized launching our benchmarks. So if you wanna play around with them today, just go to customized summary. You're gonna scroll down to you see benchmarks, hit this plus sign here, and then boom, they're in your dashboard. How cool. So you're gonna be able to see a ton of things here.

So you're gonna be able to see CPMs, click through rates, cost per clicks, new customer roaz, blended roaz, and new customer cpa. You'll also be able to drill down by industry. So you can choose whatever industry, excuse me, AOV segments and then how much you're spending, um, per month. What's really also cool about this is this is being extrapolated from an incredibly large data set.

So last 12 months, we have tracked 140 million orders across $2.2 billion worth of ad spend, which equates to around 12 billion in gross merchant volume.

(00:58)
I mean, we're talking some numbers here, people even more. So what you can do is pin these metrics to easily compare right here to what your account is producing.

So if you scroll down to your pin section or wherever your pin section is located, mine's located at the bottom of my dashboard. I can easily see my benchmarks compared to the account average. So here's my peer account average and then the actual roaz. So I can even, because of our fancy dragon drop, just have everything in a nice order.

So I can have account and then benchmark account benchmark, Let's do account benchmark. Amazing. So what we're seeing here is the account is producing 11.17 blended roaz. The benchmark for this industry is about 3.27. Smashing it. The count is producing 3.72 NC as the benchmark for this industry. 1.78, smashing it. Um, again, new customer cpa, $43 37 is the benchmark.

(01:56)
Not so much smashing it, but in the neighborhood, a hundred or a dollar 34 for the CPC on Facebook, about 92 cents for the industry. CPMs are a little high. So Facebook, the account is generating $21 CPMs. Uh, the industry is gonna be around $14. Finally, your click through rate, pretty on par, a little bit better than benchmark.

Really cool, really cool data here. Really awesome to be able to see if what you're generating is going against the macro headwinds. You can again, see your industry. You can see your spend, you can see your AOVs. Really incredible stuff. We wanted to get this out to you guys and put it in your hands. We wanna know what metrics you wanna build.

We'll also be just really iterating on this. We think it's a really valuable piece of data to honestly know exactly where you're at in, in comparison to your industry, your AOVs and your spend rate. So it's in your account right now. Just hit that cog, the plus sign, start playing around with your benchmarks. I hope you enjoy it. It was a lot of work. It's a huge data set and we'll just keep iterating to make sure you guys are getting the most value at triple Well. Thanks again for watching.