Web Analytics | Source Medium Report

Overview

1. Identify high-value traffic sources to optimize marketing spend.
2. Understand user behavior across different channels for targeted campaigns.
3. Measure the effectiveness of marketing strategies with precise attribution, ensuring resources are allocated to the most profitable channels.

This Board offers a comprehensive view of your website traffic, segmented by source and medium, enabling a deep dive into the origins and behaviors of your site visitors. It's designed to highlight the nuances in traffic quality and conversion patterns across different channels, leveraging Triple Whale's robust attribution and first-party data capabilities.

Data Sources:
Categories:

Core Uses

1. Identify high-value traffic sources to optimize marketing spend.
2. Understand user behavior across different channels for targeted campaigns.
3. Measure the effectiveness of marketing strategies with precise attribution, ensuring resources are allocated to the most profitable channels.

Key Metrics

• Sessions: Total number of site sessions initiated.
• Pageviews: Total page views during the sessions.
• Visitors: Unique site visitors.
• New Visitors Percentage: Ratio of new visitors to total visitors.
• Orders: Total completed purchases.
• Conversion Value (CV): Total revenue generated from conversions.
• Conversion Rate: Percentage of sessions that result in orders.

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