Email & SMS | Yotpo

Overview

1. Data-Driven Decisions: Make informed adjustments to your campaigns based on reliable first-party data and detailed performance analytics.
2. Comprehensive Comparison: Evaluate and contrast the effectiveness of different email and SMS providers to identify the most lucrative channels.
3. Attribution Clarity: Gain a clearer understanding of campaign performance across various use cases with seven distinct attribution models, ensuring every marketing move is strategic and informed.

The Yotpo Email / SMS Board is your ultimate tool for transforming email and SMS pushes into measurable revenue. With the power of trusted first-party data and the flexibility of seven unique attribution models, this Board offers a comprehensive analysis of your marketing channels. Dive deep into each campaign's performance, compare providers, and unlock actionable insights to optimize your strategies for maximum impact.

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Core Uses

1. Data-Driven Decisions: Make informed adjustments to your campaigns based on reliable first-party data and detailed performance analytics.
2. Comprehensive Comparison: Evaluate and contrast the effectiveness of different email and SMS providers to identify the most lucrative channels.
3. Attribution Clarity: Gain a clearer understanding of campaign performance across various use cases with seven distinct attribution models, ensuring every marketing move is strategic and informed.

Key Metrics

• Campaign Revenue: Direct earnings from campaigns.
• Flow Revenue: Revenue specifically generated from automated marketing flows.
• Conversions: Total successful actions from messages.
• CTR (Click-Through Rate): Engagement effectiveness indicator.
• ROI (Return on Investment): Profitability of marketing efforts.

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