Creative Analytics

Overview

1. Identify top-performing ads and replicate their success across campaigns.
2. Utilize first-party data to refine targeting and improve ad relevancy.
3. Quickly spot and adjust underperforming creatives, maximizing ad spend efficiency.

The Creative Analytics Board is Triple Whale's innovative solution for ecommerce brands looking to dissect and enhance their advertising efforts on the creative level. It offers a granular look at ad performance, enabling brands to pinpoint their most effective creative elements and copy.

Available in:

Core Uses

1. Identify top-performing ads and replicate their success across campaigns.
2. Utilize first-party data to refine targeting and improve ad relevancy.
3. Quickly spot and adjust underperforming creatives, maximizing ad spend efficiency.

Key Metrics

• Filter by: Channel, Campaign name, Ad Name, Ad Type
• Creative Performance: Evaluate how individual ads drive results
• Engagement Rate: Measure audience interaction with your creatives
• Conversion Rate: Track how effectively ads lead to desired actions
• Copy: View and analyze the copy that powers your winning creatives

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