Attribution | Organic & Social

Overview

1. Identify Cost-Efficiencies: Pinpointing which hours and campaigns yield the best ROAS to optimize ad spend.
2. Improving Sales Strategies: Analyzing gross sales and net profit data to adjust pricing, promotions, and ad targeting.
3. Enhancing Customer Acquisition: Leveraging CPA insights to refine audience targeting and improve overall marketing ROI.

This Board serves as an essential analytics tool for ecommerce brands, offering a detailed view of advertising performance and customer engagement metrics. By integrating Triple Whale's advanced attribution models and leveraging AI trained on your data, brands gain access to actionable insights that drive strategic decision-making and optimize marketing efforts.

Core Uses

1. Identify Cost-Efficiencies: Pinpointing which hours and campaigns yield the best ROAS to optimize ad spend.
2. Improving Sales Strategies: Analyzing gross sales and net profit data to adjust pricing, promotions, and ad targeting.
3. Enhancing Customer Acquisition: Leveraging CPA insights to refine audience targeting and improve overall marketing ROI.

Key Metrics

• Total Ad Spend: The cumulative expenditure on advertising campaigns.
• Gross Sales: Total revenue generated from sales.
• ROAS (Return on Ad Spend): Efficiency of ad spend in generating sales.
• Net Profit: Revenue after subtracting ad spend and other costs.
• CPA (Cost Per Acquisition): Average cost to acquire a customer through ads.

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