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Over the past 6 weeks and 3 days, Triple Whale 🐳 has been working on a tremendous amount of updates, features & fixes. Let’s dive in.
Track all your latest activities from connected platforms, directly in a live log in Triple Whale. Access your Activity Feed from the Summary section of Triple Whale or from the Lighthouse sidebar. Create your own custom activities to track and visualize.
Select and visualize trends by metrics and activity to see how your budget or creative updates impact your ROAS and conversion values
There are only 24 hours in a day and you’re only one person. Don’t worry, we got your back. Keep your team on top of every move you make with Triple Whale’s most recent features.
Benchmarks are back and better than ever. See how you stack up against your direct competition, filtering by industry, average order value, and ad spend.
Stop showing ads with out-of-stock products. See the campaigns that are linked to low inventory directly from your Pixel page.
Get alerts from Triple Whale wherever you are. Enable push notifications from your browser or mobile app to stay on top of any anomaly alerts from Lighthouse. Bonus feature: enable email and slack notifications from Lighthouse, too.
Triple Whale now integrates Microsoft (formerly Bing) Ads. Hook up your account, set up UTMs, and you’re ready to go.
Insights is getting a shiny new pre-built report! View the top 10 combinations of products which most often share cart space in your store to improve ad strategy, product bundles, and promotions and recommendations.
We’re keeping it fresh and cutting-edge with requested updates to our core features.
Cohorts got a facelift. With easier color-coding to reveal insights, you can view how your monthly customer cohort AOV and create better marketing strategies around your existing audiences.
Customer Journeys got a major overhaul. Visualize up to 10 steps leading to a purchase from all sources (not just integrated channels), and drill down to the campaign level.
For greater data accuracy, Post-Purchase Survey answers are now randomized. For users not using Shopify’s native check-out, you can install the survey and customize the placement on the page.
The time has come: Triple Whale supports Custom Metrics using your first-party data from the Triple Pixel. Just like Custom Metrics in your Dashboard, select the metrics you’d like to blend, let Triple Whale do the math, and quickly add it to your columns on your Pixel pages.
Attribution Models:
Inclusions for all attribution models, including direct source.
Access to Pods View:
Access to Pods view after reactivating a store has been restored.
Auto-Append UTMs for Google Ads:
Automatic UTM appending feature has been fixed.
Filtering by Segment:
Issues when filtering metrics by segment has been resolved.
Summary Page Speed:
Issues loading metrics on the Summary page has been resolved.
