Marketing Metrics That Matter: A Holistic Approach to Measuring Success

So many brands use channel-specific results or campaign ROAS to drive major marketing decisions, but there is much more to eCommerce marketing! In this chat, we'll cover why brands should explore beyond the world of micro marketing measurements, and look holistically at how various marketing efforts return on investments. We’ll highlight case studies, dig deep into actionable and tangible strategies, and explore how to view the overall customer journey to make the best decisions for your business.