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We have a fairly technical, but amazing article on why FB broke. A sensational thread on Behavioral Psychology. Finally, closing with an interesting article on Marketing Mix Modeling (MMM).

In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.

In this article we get into Customer-First Date, the BFCM Summit and the impacts iOS 15 is going to have on email marketing.

Today we'll dive into the ideal customer experience and how to eradicate buyer’s remorse. We learn how important your email popup is and we have an explanation on how the Triple Pixel works and all the capabilities it possesses.

In this post, learn about CAC (customer acquisition cost) and why it is paramount to understanding the unit economics of a business. Kinda of nerdy stuff, but still fun.

Today we have a fascinating essay on how Formula 1 makes money and another essay on the pitfalls of chasing channel based ROAS. Then close out with a great thread on how to lift AOV and as always we have the Tip, Tool, Fact and Question of the week.