Triple Whale presents
the ecommerce creative mastermind
November 2–3, 2022
Austin, Texas
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what is creatApalooza?

An event by creative marketers, for creative marketers.
read: nerdy, with fun!
Imagine yourself spending two days with the brightest, most creative humans in ecomm - and you're picturing creatapalooza.

Chief creative and brand officers, creative strategists, expert photographers and videographers, and powerful designers come together for lots of learning, and also lots of fun.
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We'll grow together, share incredible projects with each other, eat together and enjoy some cocktails, all while diving in to creative innovation in our space. check out the details on programming below!
Check out the details on programming below!
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dig deep into

powerful creative

strategies for
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video ads that convert
crushing organic Tiktok
crafting irresistible UGC
killer web design
+ so much more...
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November 2
day 1
get swag.
learn and connect.
kick your heels up.
We'll start the day off by checking you in, decking you out in sweet swag, and sipping on some coffee.

We've got tons of incredible talks on the world of creative for you, covering topics such as gorgeous (and high converting) web design, building powerful brand messaging, and developing irresistible UGC.
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You'll get an awesome lunch, plus an invite to a happy hour with all the brilliant attendees and speakers who will be joining us for the mastermind.
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november 3
day 2
CREATE TOGETHER.
EAT TOGETHER.
JAM TOGETHER.
Day Two will kick off with one of our favorite performance creative talks - a deep dive into why ads die, and how to save them!

We’ll continue the day with more powerful presos, and wrap up with a TikTok Masterclass.

In the afternoon, we’ll wrap up the learning by offering small group roundtables - creative pods - led by your speakers, to deep-dive into the subjects you want to dial in on most. This is a great time to cowork together, brainstorm together, ask creators you admire for inspiration, and more!

To close things out, we’ll host the party of the century. And rumor has it, someone rented a Dunk Tank. ;)
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day 1
day 2
John Coyle

Acquisition & Creative Expert,
Consultant

How to Build a Creative Testing Machine

Creative testing relies on investment - in adspend, human capital, and in content production. John Coyle, expert creative strategist/performance marketer, will be dropping heat on how to build the most efficient & effective creative testing machine you've ever seen.

Elijah Schneider

Founder & CEO,
Modifly

**TBD**

**TBD**

Nicholas Reed

Founder & CEO,
253 Media

Double Your Revenue Without Ads or Magic

Web creative is critical for both brand presence and conversions. In this session, Nicholas, Founder of 253 Media, will cover everything from customer psychology and buying behaviors to tactical, practical things you can do RIGHT NOW to boost your revenue through web optimizations.

Shray Joshi

Founder & CEO,
GoodPeeps

Own Your Audience with Bold Branding

Thinking to yourself - what the heck is brand building? That's why we brought in Shray - Founder of GoodPeeps, and former brand builder extraodinaire for crusher businesses like Health-Ade Kombucha, SIMULATE, Cha Cha Matcha, and more. In this session, Shray will explore: why building a brand matters, how to build a standout brand, + tactical tips & tricks for owning your audience through bold branding.

Dara Denney

Sr. Dr. of Performance Creative,
Thesis, a Barrington Media Group Company

Sourcing & Crafting Irresistible UGC

UGC has absolutely blown up in the past year - but not all UGC is good UGC. We're bringing together two advertising experts - Dara and Kate - for a panel exploring how to: to source the right creators, craft authentic messaging, and develop irresistable social proof content for organic & paid.

Kate Gatfield-Jeffries

Co-Founder,
Moodi Blends

Sourcing & Crafting Irresistible UGC

UGC has absolutely blown up in the past year - but not all UGC is good UGC. We're bringing together two advertising experts - Dara and Kate - for a panel exploring how to: to source the right creators, craft authentic messaging, and develop irresistable social proof content for organic & paid.

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Jess Bachman

Co-Founder & Creative Strategy Director,
FireTeam

Why Ads Die, & How to Save Them

If you haven't heard of Adtopsy yet, you're missing out. Jess is the Creative Director at Fireteam, the spiciest digital marketing agency around. His podcast, Adtopsy, is known for being an absolute ringer - unpacking exactly why ad creative flops or thrives. Jess' session will cover his must-follow tips for high-converting ad creative...and things you should avoid if you don't want your assets to hit the morgue.

Wes St. Amand

Founder & CEO,
Dsrupt Media

Comedic Creative

Joining us from the lovely northern regions of Canada, Mr. Wes St Amand himself - director of the famous Triple Whale "scale it to the moon" commericial - will be digging in to high-production creative, infusing humor into your messaging, and how to stand out from the crowd.

Adam Robinson

Founder & CEO,
Retention.Com

Panel: Innovative Email & SMS

We know creative isn't just the visual stuff; that's why we're featuring a session on innovative messaging for email & SMS. Join Adam Robinson, Founder/CEO of Retention.Com, for a expert panel on creative copy for both acquiring & retaining your dream customers.

JT Barnett

Founder & CEO,
BarnettX

Panel: TikTok Masterclass

Let's face it - even though TikTok has been around for years, many of us are still learning how to make killer paid & organic content for our brands. We're bringing together two of the coolest people we know - JT and Siân - for an absolute masterclass in how to crush on TikTok. JT is not only a proven TikTok creator, but also the founder of multiple six-figure businesses built around growing & scaling TikTok. Don't miss this one!

Siân Rigby

Dr. of Growth,
Kosas Beauty

Panel: TikTok Masterclass

Let's face it - even though TikTok has been around for years, many of us are still learning how to make killer paid & organic content for our brands. We're bringing together two of the coolest people we know - JT and Siân - for an absolute masterclass in how to crush on TikTok. Siân is currently the Director of Growth at Kosas, a DTC beauty brand known for slaying the TikTok game.

Lisa Popovici

Founder & Head of Growth,
Cartloop

Humanize Your CX with Meaningful Messaging

Exceptional customer experience is critical for scaling brands - and a key part of that relies on creative messaging. In this session, Lisa will explore how to increase word of mouth and grow brand advocates though SMS concierge conversations, shopper-specific landing pages, and personalized product recommendations - all while leveraging meaningful messaging.

Tracey Wallace

Dr. Content Strategy,
Klaviyo

**TBD**

**TBD**

The
speakers
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