A customer journey map illustrates customers' interactions with your brand, helping you hit optimal sales. Here’s how to craft the perfect customer journey map.
Snapchat remains one of the best platforms to engage with customers in 2022. Learn everything you need to know about tracking analytics in Snapchat here.
Knowing your Customer Lifetime Value (CLV) can help enhance your company’s total revenue. Learn how to calculate CLV in this article.
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.